It’s a man’s world in the media. Earlier this year I wrote about SiriusXM radio cancelling my favourite women’s programs (The Judith Regan Show, What She Said and The Martha Stewart Channel, click here to read Sirius, we have a problem). I’m seriously fed up with Sirius and wish they paid more attention to their women listeners. Then, in April of this year my favourite magazine MORE (for mature women) ceased publishing due to lack of advertising revenue (click here for It’s time for some Boomer backlash). The dragnet is widening as Chatelaine and Macleans Magazines are reducing their frequency to bi-monthly and monthly respectively. And Canadian fashion mag LOULOU has ceased publication altogether.
It’s no secret that the advent of digital media has hurt print publishing. My daily newspaper is getting thinner and thinner. With print ad revenue diminishing in favour of on-line marketing, print publishers are laying off columnists and sourcing material from freelancers, shared news sources and, horrors, click-bait. That makes it harder for readers of any gender to enjoy exclusive, original, well-researched, intelligent material. Our information comes in the form of homogenized sound, print or on-line bytes. There are more sports channels on radio and television than I can count and while women have the ubiquitous HGTV option, our choices are painfully limited. It may surprise the men running media operations that women are interested in issues far beyond fashion, decorating, weight-loss and beauty tips. Women in the media is about more than pretty blondes with toned arms in sleeveless dresses reading the news. Women entrepreneurs and success stories have always been a subject of fascination for me but like great women world leaders, composers, artists, scientists and writers of centuries ago, these women and their accomplishments are buried in history, their stories never to be shared.
We’ve lost a number of print publications as well as radio and television programs. While the reasons cited are bottom-line related, it concerns me that quality programming for women is disappearing. I don’t know what the solution is. I already subscribe to more than a dozen magazines each month and heaven knows I support their advertisers by buying product but it doesn’t seem to be enough. It seems I’m constantly chasing diminishing sources of sharp, women-centric news and information but I feel like a dog chasing a car. I’ll never catch it and no one hears me barking. But I’ll keep doing it because I’m afraid I’ll get run over. Or perhaps I have already. Hello? Is anyone listening?
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