Browsing Category Fashion

Fashion

What’s hiding under your man’s jeans?

Marketing types (I confess, I was once one of them,) are always looking for new and innovative ways to sell us consumer goods or services we do not want or need. Scalp exfoliators? New and improved versions of questionable face creams and cosmetics? Remember leg warmers? Well, now, they’ve decided to take on men’s underwear. They have spied a potential opportunity to convince men and…

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Vogue: I told you so. And, THE NEW YORK TIMES agrees with me

When my magazine addiction was at its peak a few years ago, I subscribed to eighteen (Yes! 18) print magazines per month. And, I loved every single glossy, advertising-laden page. In my next life, I planned to be reborn as a magazine editor. I’m now down to a manageable half a dozen print publications per month as well as RED Magazine which I get online…

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What’s in your future? To bra or not to bra?

If the past two years have done nothing else, they’ve relieved our entire gender, fifty percent of the population, of the encumbrances of wearing a bra. Underwires in particular are the devil’s work. Locked down and isolated, we’ve dressed for supreme comfort and it’s been divine. Even women who are still working and subject to online zoom meetings have been able to angle the camera…

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As the world opens up once again, here’s how fashion retailers can attract more customers

Are fashion retailers reading BOOMERBROADCAST and actually paying attention? A full-page write-up a while ago in The Globe and Mail, Video Fashion, by Odessa Paloma Parker got me thinking that somewhere, someone might actually be recognizing that consumers are where the money is in retail. It’s a shocking realization, don’t you think? In the eight years that I’ve been blogging, retailers and department stores, in…

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