Browsing Category Fashion


As the world opens up once again, here’s how fashion retailers can attract more customers

Are fashion retailers reading BOOMERBROADCAST and actually paying attention? A full-page write-up a while ago in The Globe and Mail, Video Fashion, by Odessa Paloma Parker got me thinking that somewhere, someone might actually be recognizing that consumers are where the money is in retail. It’s a shocking realization, don’t you think? In the eight years that I’ve been blogging, retailers and department stores, in…

Read More

Now is the time to support independent fashion boutiques

The pandemic has shuttered thousands of businesses but despite the odds, there are many independent small boutiques that are managing to survive. They’ve developed a loyal customer base and are employing creative marketing techniques to stay viable. I admire their stamina and appreciate their importance to local communities. These shops deserve our loyal support and encouragement. Many small businesses have created online videos and helpful…

Read More

Are baby boomer names becoming trendy again?

An article in The New York Times Magazine titled Name Days on February 28th by Linda Kinstler, made a shocking revelation. Kinstler’s parents were Latvian immigrants and in order to ensure their daughter was easily accepted and assimilated into the American way of life, they decided to give her a thoroughly pronounceable, spellable, and American name—Linda. What is unusual and even shocking about this choice…

Read More

What this boomer learned from the September 2020 issue of Vogue magazine

The September issue of Vogue magazine is traditionally a really big deal. It’s so prized, so anticipated, so revered that in 2009 an entire documentary film was created specifically in its honour called, what else, The September Issue. And, for the past seven years that I’ve been blogging, I’ve penned an annual bitchy critique of Vogue’s September Issue. The 2020 edition arrived discreetly in my mailbox recently…

Read More

Linda Grant gives us permission to love fashion and helps us understand its value

Ten years ago Linda Grant wrote a book called The Thoughtful Dresser, The Art of Adornment, the Pleasures of Shopping, and Why Clothes Matter, which gives us permission to enjoy being fashionable without being burdened by the guilt and sin of vanity. Grant’s book was recommended by Sue Burpee in her High Heels in the Wilderness fashion blog which is an excellent resource for baby boomer…

Read More