Browsing Category Business

As the world opens up once again, here’s how fashion retailers can attract more customers

Are fashion retailers reading BOOMERBROADCAST and actually paying attention? A full-page write-up a while ago in The Globe and Mail, Video Fashion, by Odessa Paloma Parker got me thinking that somewhere, someone might actually be recognizing that consumers are where the money is in retail. It’s a shocking realization, don’t you think? In the eight years that I’ve been blogging, retailers and department stores, in…

Read More

Fifty years later I’m still not converted to metric

Canada axed the old Imperial measurement system and adopted the more global metric system fifty years ago. Back then, I was living with Joan, a friend from my Willard Hall days in downtown Toronto. I clearly remember her confidently declaring that she would not be ‘converting’. She was determined to abandon any previous knowledge of Imperial and declare herself wholely and utterly now in the…

Read More

For a pandemic pick-me-up, travel to Paris in Craig Carlson’s second book about life in the City of Light

After starting two or three books that turned out to be duds, I was delighted when my friend Terry recommended Let Them Eat Pancakes by Craig Carlson. Terry shares my taste in reading material so I knew I would like it . . . and I did! It was like taking a mini-trip to Paris without leaving the house. The title is a riff on…

Read More

Now is the time to support independent fashion boutiques

The pandemic has shuttered thousands of businesses but despite the odds, there are many independent small boutiques that are managing to survive. They’ve developed a loyal customer base and are employing creative marketing techniques to stay viable. I admire their stamina and appreciate their importance to local communities. These shops deserve our loyal support and encouragement. Many small businesses have created online videos and helpful…

Read More

Powerball jackpot lottery goes nuclear once again

They’ve done it again. The giant Powerball lottery in the United States has once again risen to stratospheric proportions which has everyone storming the doors of neighbourhood variety stores to buy tickets. Even though increased ticket purchases diminishes the odds, who doesn’t want a chance to become a bazillionaire? Mega Millions rises to nearly $1 billion The jackpot prize for the Mega Millions lottery would…

Read More