Browsing Category Business

How do you handle holiday gift-giving?

Remember the days when gifts were considered something special, not obligatory? Fortunately, the older I get, the fewer gifts I have to buy. And, that’s not because everyone my age has croaked already, but we’ve become smarter. We have finally acknowledged that we have enough, more than enough and we don’t want any more ‘stuff’. And we’re spreading the word. Baby boomers have accumulated one…

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As the world opens up once again, here’s how fashion retailers can attract more customers

Are fashion retailers reading BOOMERBROADCAST and actually paying attention? A full-page write-up a while ago in The Globe and Mail, Video Fashion, by Odessa Paloma Parker got me thinking that somewhere, someone might actually be recognizing that consumers are where the money is in retail. It’s a shocking realization, don’t you think? In the eight years that I’ve been blogging, retailers and department stores, in…

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Fifty years later I’m still not converted to metric

Canada axed the old Imperial measurement system and adopted the more global metric system fifty years ago. Back then, I was living with Joan, a friend from my Willard Hall days in downtown Toronto. I clearly remember her confidently declaring that she would not be ‘converting’. She was determined to abandon any previous knowledge of Imperial and declare herself wholely and utterly now in the…

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For a pandemic pick-me-up, travel to Paris in Craig Carlson’s second book about life in the City of Light

After starting two or three books that turned out to be duds, I was delighted when my friend Terry recommended Let Them Eat Pancakes by Craig Carlson. Terry shares my taste in reading material so I knew I would like it . . . and I did! It was like taking a mini-trip to Paris without leaving the house. The title is a riff on…

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Now is the time to support independent fashion boutiques

The pandemic has shuttered thousands of businesses but despite the odds, there are many independent small boutiques that are managing to survive. They’ve developed a loyal customer base and are employing creative marketing techniques to stay viable. I admire their stamina and appreciate their importance to local communities. These shops deserve our loyal support and encouragement. Many small businesses have created online videos and helpful…

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