Kudos to Chatelaine and Dove soap for recognizing that all women are beautiful

Different covers were released in different areas.

When I received the June/July 2019 issue of Chatelaine magazine in my mailbox this week I was a little taken aback—at first. Featured on the cover of the annual swimsuit issue (a cliché if there ever was one) is a full-bodied woman of indeterminate age wearing a coral-coloured swimsuit, a straw sunhat, and a huge smile. The more I thought about it and went through its pages, the bigger the smile grew on my own face. It takes courage for a major magazine to turn the tables on the media’s narrow definition of beauty.

Canada’s own Chatelaine magazine and Dove soap have joined forces to recognize that even though we’re not all six feet tall, blonde, blue-eyed and weigh less than a single maple leaf, we’re still beautiful. Dove has been running this campaign for many years. They’ve earned kudos for their marketing and women appreciate their efforts, but this is the first time I’ve seen a national magazine take it a step further.

Just as I was considering canceling my decades-long subscription to Chatelaine, they’ve totally redeemed themselves. I still prefer most of my mags in print version so I can rip pages out to save recipes or inspirational fashion pics. The spread on page 20-22 is a summary of book recommendations for summer which is always appreciated, especially when it includes Canadian authors. I like the way they’re categorized—Best Character, Best Dystopian Thriller, Best History Lesson and so on.

They’ve also included their Drugstore Hall of Fame picks for makeup, skin, body and hair care products. It’s always fun and somewhat reassuring to read what others are using and prefer, especially when we don’t have to lay out $400.00 for an eye cream. There are the usual fashion items, sensible advice on health issues and a Winners’ Spotlight on everyday household products preferred by Canadians. I haven’t had a chance yet to read the extensive piece about Chrystia Freeland written by Leah McLaren but it’s on my to-do list.

There’s plenty more great material in this issue but I don’t want to spoil all the fun for you. Do yourself and print publications a favour. Please pick up a newsstand copy of the June/July edition of Chatelaine. The cover appearing at your newsstand or grocery store may not be the same as mine as Chatelaine has published its June/July issue with a series of different covers featuring pictures real women can identify with and relate to. Imagine that! Show your support for their brave editorial step. It’s also a vote for a more diverse definition of beauty, something long overdue in media. Put the June/July 2019 issue of Chatelaine on your grocery list and pick up a copy while it’s still available.


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