BOOMERBROADcast

The voice of baby boomers, the silenced majority. Rants and reflections on lifestyle, fashion, current events, books and movies.

The irony of drug marketing

4 Comments


The late Anthony Bourdain.

Last night I watched a series of programs about Anthony Bourdain on Gusto TV. During one episode in particular he spoke honestly about his entry into the world drug abuse, heroin in particular. He sat with a group of recovering addicts in Greenwood, a small town in Massachusetts plagued with the problems associated with opioid abuse. A local doctor explained how doctors freely prescribed Oxycontin and other pain-killers for everyday problems like sports injuries, getting wisdom teeth removed and back pain because the drug companies assured the doctors the meds were not addictive. When patients can no longer get legal pain-killers, they resort to street drugs and heroin. It’s a problem no longer limited to big city slums. Small towns are now victims of big-city drug abuse problems.

Nearly very commercial aired during this hour-long show was by a major pharmaceutical company promoting an assortment of remedies for real or imagined ailments. ‘Just ask your doctor’, followed by an exhaustive list of qualifiers. If you’ve ever watched television in the United States (not U.S. stations in Canada with substituted Canadian commercials) you’ll know what I’m talking about. I’ve counted up to 13 drug ads in a commercial break with 15 commercials on American television. Just an observation.

Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

4 thoughts on “The irony of drug marketing

  1. Ahh,The Billion $$$$ fraud with Doctors and Drug Companies in collusion. Interesting Lynda.

    Liked by 1 person

  2. I don’t even take vitamin supplements anymore. We’re so conditioned to think we need this stuff and it’s all marketing. We’re a society of “dope” addicts. Thanks for your thoughtful comments.

    Liked by 1 person

  3. I agree, it is terrible that some doctors/drug companies don’t promote more healthy, preventative solutions but would rather shove a costly pill in your face. There seems to be a pill for everything these days. When advertisers for drug companies demonstrate on television or in magazines, how happy people are on these drugs, then quickly rhyme off the side effects like anal leakage😵 or thoughts of suicide or death….is that really a way of life or an alternative. Also, nothing drives me more crazy as when I hear a young mother stating her child has ADD (seems to be the norm for young boys these days) and will need drugs….to me, this is the beginning of drug dependency. Shame on these doctors and drug companies as they line their pockets and destroy lives. People need to use common sense… Too bad their isn’t a pill for that😉

    Gail
    Oakville

    Liked by 1 person

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