dog3When I heard about the premise of the Super Bowl 2015 ad being aired by GoDaddy I was so horrified I was apoplectic. So I checked it out for myself. Apparently I wasn’t the only person who was shocked and disgusted and as a result of the public outcry they have pulled the ad. GoDaddy is a tool for building websites and they were hoping to capitalize on the success of the Budweiser ads with the adorable golden retrievers.

Let me set the scene. A pickup truck is bouncing down a dusty road with puppies in the open cargo area. One puppy bounces out and endures various hardships to find his way home. When he arrives, he’s embraced by someone who welcomes him with a hug and then told he’s been sold thanks to a breeder or puppy mill’s website designed by GoDaddy. Closing shot—puppy departing in commercial van for “redistribution”.

Transporting dogs in the open box of a pickup truck is a redneck practice that sould be illegal.
Transporting dogs in the open box of a pickup truck is a redneck practice that should be illegal.

This is wrong on so many levels I can’t believe no one at GoDaddy or its agency could be so utterly and unbelievably stupid and insensitive. First of all, dogs should never, ever ride in the open box of a pickup truck where they can easily be pitched out, stolen or otherwise hurt. One of my Boomer girlfriends witnessed dogs being transported this way so many times when she lived in Calgary, she made up flyers to leave on owners’ windshields reprimanding them for their stupidity. Breeding and selling dogs for purely commercial purposes is sad and contemptible, especially in light of the thousands of unwanted pets currently languishing in shelters, many of whom will be euthanized.

My faith in humanity was restored by the strong opposition to this commercial. GoDaddy and its advertising agency should be extremely ashamed and those individuals responsible for allowing the concept of the ad to develop should be held accountable. It was sick, wrong and immoral.

Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

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