BOOMERBROADcast

Baby Boomer's social commentary on life in OUR sixties for those who rocked life in THE sixties.

Commercial success

17 Comments


Every once in a while there’s a commercial on TV that resonates with us and reminds us that maybe there still is a bit of imagination and creativity left in the advertising business. We still love to yell, “Start the car, start the car” when we score a bargain, thanks to IKEA.

My friend Margaret just sent me a great one from the Canadian employee-owned airline, #WestJet westjetthat deserves a special mention. It’s particularly apropos during this season of giving. Have a look by clicking on the link below: http://www.youtube.com/watch?v=zIEIvi2MuEk

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Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

17 thoughts on “Commercial success

  1. I do not even know how I ended up here, but I thought this
    post was good. I do not know who you are but certainly
    you are going to a famous blogger if you are not already 😉 Cheers!

    Like

  2. Why people still use to read news papers when in this technological world the
    whole thing is available on web?

    Like

    • But there’s nothing like spreading the morning paper out on the table while you take your time with morning coffee/tea. I’ve tried the iPad and it just doesn’t cut it. Appreciate your comments. Hope you’ll stay tuned.

      Like

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    Like

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  5. What you posted was very reasonable. However, what about this?

    suppose you were to write a killer headline? I ain’t saying your content isn’t solid., however
    suppose you added a post title to maybe get a person’s attention?
    I mean Commercial success | BOOMERBROADcast is a little vanilla.
    You should peek at Yahoo’s home page and watch how they create news titles to get people interested.
    You might add a related video or a related picture or two to grab readers excited about
    everything’ve written. Just my opinion, it could bring your posts a little livelier.

    Like

  6. Superb blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that I’m completely confused ..
    Any ideas? Cheers!

    Like

    • I’ve only been blogging since last September so I’m a bit of a novice myself. Once I endured the learning curve associated with WordPress I found it can do all I want it to. Depends on what you hope to achieve whether you should paid for something fancier. I’m doing it for fun but a commercial application might require something a bit more sophisticated. Hope you’ll keep reading BoomerBroadcast.

      Like

  7. First off I would like to say excellent blog! I had a quick question in which I’d like to ask if you do not mind.

    I was curious to know how you center yourself and clear your mind before writing.
    I have had difficulty clearing my thoughts in getting
    my thoughts out. I truly do take pleasure
    in writing but it just seems like the first 10 to 15
    minutes tend to be wasted simply just trying to figure out how to begin.
    Any recommendations or hints? Thanks!

    Like

    • Wow! Feel like I’m hardly qualified to give advice – however – don’t beat yourself up because it takes 10-15 minutes to get started. Writing starts with throwing everything on your mind down on the page/computer, then editing it a gazillion times until you like how it reads. I remember years ago reading a quote by the late Canadian author, Pierre Berton who stated that writers should never wait for inspiration or nothing will happen. It’s work and you just have to sit down and do it. It’s the old perspiration versus inspiration metaphor. Liking what you’re writing about makes it fun.

      Lynda Davis Follow my blog at: http://www.boomerbroadcast.net

      e-mail: lyndadavis1@yahoo.ca

      Like

  8. Hello to all, the contents present at this web site are
    truly amazing for people experience, well, keep up the good work fellows.

    Like

  9. Do you think the guy who asked for the underwear was a bit ticked he hadn’t gone for the big screen tv?

    Like

  10. Brilliant marketing on WestJet’s part…..even the grandkids have seen this one.

    Regards,
    Gail

    Like

  11. Pingback: Commercial success | boomerbroadcast

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