BOOMERBROADcast

Enjoy, laugh, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties, and beyond.

Shame on Joe Fresh

3 Comments


Ordinarily I’m a huge fan of the Joe Fresh brand. They offer affordable, fashionable clothing with quick turnover of designs. They let me down however when I saw their most recent commercial for children’s clothing. As I was watching the CTV news at 6:00 p.m. the other night, a #Joe Fresh commercial aired that made me very uncomfortable. It showed a number of small children dressed in adult-style clothing performing adult-style choreography. joefreshTheir provocative moves were meant to be cute but struck me as being sexually exploitive of children – and I am by no means a prude. It would have probably not bothered me so much if it weren’t for the fact my husband, watching the same commercial commented, “That’s a terrible commercial” – guy-speak for he didn’t like it either. The ensuing discussion confirmed that he immediately had the same reaction I did – the ad made sexual objects of children. So I wasn’t imagining it. I tried to find the commercial on the internet but could only find this picture from it on the JoeFresh Facebook page. If you agree, e-mail them to let them know. I did.  https://www.joefresh.com/

Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

3 thoughts on “Shame on Joe Fresh

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