Shame on Joe Fresh

Ordinarily I’m a huge fan of the Joe Fresh brand. They offer affordable, fashionable clothing with quick turnover of designs. They let me down however when I saw their most recent commercial for children’s clothing. As I was watching the CTV news at 6:00 p.m. the other night, a #Joe Fresh commercial aired that made me very uncomfortable. It showed a number of small children dressed in adult-style clothing performing adult-style choreography. joefreshTheir provocative moves were meant to be cute but struck me as being sexually exploitive of children – and I am by no means a prude. It would have probably not bothered me so much if it weren’t for the fact my husband, watching the same commercial commented, “That’s a terrible commercial” – guy-speak for he didn’t like it either. The ensuing discussion confirmed that he immediately had the same reaction I did – the ad made sexual objects of children. So I wasn’t imagining it. I tried to find the commercial on the internet but could only find this picture from it on the JoeFresh Facebook page. If you agree, e-mail them to let them know. I did.  https://www.joefresh.com/‎

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Ron Duff
Ron Duff
6 years ago

This guy thought exactly the same thing.