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Enjoy, laugh, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties, and beyond.


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Is there really a Santa Claus?


Boomer gals looked to Helen Gurley Brown for divine guidance in the sixties.

Every boomer gal worth her salt in the sixties read the best-seller Sex and The Single Girl by Helen Gurley Brown. Our lives were modeled around the latest COSMO decrees as our entire generation was creating a new world order. We also read Coffee, Tea or Me? about two high-flying stewardesses (as they were called in ancient times) living the swinging single life. There was even a movie and television series made of the book. We aspired to live exciting lives as modern gals enjoying beginning careers and the freedom of the sexual revolution—just like Helen Gurley Brown, Trudy Baker and Rachel Jones. Reading about Trudy and Rachel’s escapades as they flew the friendly skies in search of adventure was enough to make this boomer high-tail it to an Air Canada recruiting (cattle) call in their old Toronto head office on Bloor Street in 1971. Although I was turned down, a friend of mine was deemed to have the requisite ‘sex appeal’ and was hired. Fortunately, my life eventually turned out OK despite the rejection by Air Canada.

Last week, to my everlasting horror, I learned that Trudy and Rachel were totally fictional characters created by ghost writer Donald Bain. I thought the original Coffee, Tea or Me book was non-fiction. It was Bain’s obituary in the newspaper that alerted me to the fact my role models were neither real nor particularly authorly. Bain, who was an airline publicist and pilot himself, based the book on stories from conversations with a couple of Eastern Airline flight attendants, but they were inspiration only. Donald Bain, who was eighty-two years old when he passed away also authored all forty-six of the Murder She Wrote mystery novels, which were turned into the popular television series starring Jessica Fletcher, his alter-ego played by Angela Lansbury. He’s what is known in the biz as a ghost writer. We all know they exist and routinely pen autobiographies for semi-literate celebs and famous people who lack the wherewithal to compose their own story. Mr. Bain was so prolific writing for others, that it was fifty years before he finally had a book published under his own name. At least HGB wrote her own material so I’m somewhat mollified.

Imagine my shock when a major totem of my swinging sixties days suddenly came crashing down. The problem this bit of information has created is profound. It has undermined my entire belief system. For fifty years I actually thought Trudy Baker and Rachel Jones were real people, role models I could aspire to. I’m now considering the possibility that there might be further deception in what I read on a daily basis. What if those long-ago stunning magazine shots of Jean Shrimpton and Twiggy had been air-brushed and they really weren’t that drop-dead gorgeous? Was I bowing down to false idols? Perhaps Resdan really didn’t cure dandruff and Bonne Belle’s 1006 Lotion wasn’t the solution to my acne problems? Here are some other sixties’ assumptions that have been called into question as a result of that bit of revealing news about Coffee, Tea or Me:

  • “I’ll still respect you in the morning.”
  • Men prefer to marry virgins.
  • Your engagement ring should cost the equivalent of three months’ wages of your beloved (I rather liked this one although it meant he’d be so far in hock you’d never be able to scrape together the down payment on a house.)
  • A woman’s place is in the home.
  • Marriage is forever.
  • Smoking makes you look sexy.

The end of innocence

The possibilities and implications of those decisions based on standard assumptions in the sixties have influenced my entire life. Where would I be today if Air Canada had deemed me sexy enough to hire? Are my wrinkles now the result of applying tank trucks full of harsh astringent to my face to combat acne fifty years ago? Boomer gals were raised to do as we were told, not question authority and to be patient; the rewards will come to those who are deserving. We have all since learned those premises are total bull crap. I know for sure that being a good girl who doesn’t rock the boat in business did not serve me well. In retrospect, I wish I’d been a whole lot more assertive in insisting on equal pay and recognition for work performed. I did well enough, but I could have done better if I’d cast aside so many of those standards of behaviour baby boomer gals were raised with. Self-promotion, equal rights, speaking up were issues we were just starting to dip our toes into. By the time we realized these traits were assets in business not liabilities, we were often past our career prime and nearing retirement. We got the ball rolling but there’s still a lot of work to do. You’re welcome, Xers, Y’s and millennials who think feminism is passé.

Some things never change. Buyer beware.

The upshot of this experience is that I’m going to be a lot more discriminating about everything I read and am told from now on. From now on I’m going to be a lot more skeptical about the claims made by the cosmetics companies about the efficacy of their ‘anti-aging’ potions. It’s entirely possible they could be selling me a bill of goods. A shocking prospect to consider. Do you suppose food conglomerates are not being totally honest with us as well? Can I really lose weight and stay regular on fat-free yogurt? We learned too late that chewing Dentyne gum does not replace brushing. The ramifications of questioning all those early assumptions are mind-boggling.

My brain’s straining from the implications of the simple discovery that a book I read in sixties and considered to be non-fiction was in fact a total fabrication. I’ve always put all my faith in media being unbiased, just like in the days of Walter Cronkite. Now I’m forced to consider that my entire value system is flawed and now I’m too old to ‘be anything I want to be’. I should have clued in when Air Canada didn’t think so and chose to reject me. Next thing you know someone will be trying to tell me there’s no Santa Claus. If that proves to be another deception, then that definitely proves there’s no advantage in being a good girl. It’s taken me awhile to catch on but from now on, I’m my own boss living by my own rules. It’s about time.

To order Coffee, Tea or Me from Amazon click here.

To order Sex and the Single Girl from Amazon click here.

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What a difference a scale makes


Mother’s little helper. Wish I’d bought one of these little scales years ago.

Sometimes we spend an inordinate amount of time in an attempt to save money when spending the money in the first place would save us a great deal of time. Such was the case in my recent purchase of a kitchen scale—one of those nifty little digital jobs for weighing food items in recipes. In more than fifty years of doing my own cooking and baking, I could never see the value in investing in a scale. I had a large supply of measuring cups, spoons, scoops and various gadgets that allowed me to calculate the correct quantity of flour, sugar or other ingredients. And, yes, many times I also employed a pocket calculator to convert imperial to metric or vice versa.

The other day I dug out my nearly one-hundred-year-old recipe for dark Christmas fruitcake. My mother would traditionally make it every year while Dad was away deer hunting in early November so it would have about six weeks to season and ripen in time for Christmas. When she got beyond making it herself, I would go and stay with her for the week Dad was away and make it myself in her kitchen. The first time I couldn’t find a bowl big enough to contain all the ingredients so I had to wash out a cooler, dump all the ingredients in and do the mixing with my hands.

My ancient recipe for Christmas cake called for one jar of red cherries and one jar of green cherries. How much do you reckon that is?

The difficulties associated with working with such an old recipe include interpreting quantities of the listed ingredients. The recipe originally came to my mother in the fifties from a girlhood friend of hers who got it from her aunt who, with her husband owned the dairy in our small town. It called for one jar of red cherries and one jar of green cherries but gave no indication of what size the jar should be. I could take a guess at around twelve ounces each but that brought up another problem. The ingredients in the store today are now labelled in odd metric sizes like 375 g or 2 kg which always presents nearly insurmountable problems for someone like me with zero aptitude for math and conversions. Despite forty-plus years since Canada’s conversion to the metric system, I’m still thoroughly and utterly imperial. When I pass on I’ll be buried in a six-foot coffin and dropped into a six-foot pit. No metrics involved. When I buy a Christmas or Thanksgiving turkey, don’t ask me to do a quick mental calculation to convert the size from kilograms to pounds. I can’t do it, so I just eyeball the size and hope for the best. Usually I cook two turkeys just to be on the safe side and enjoy the bounty of the leftovers.

The sheet of paper with the old Christmas cake recipe on it has numerous calculations scribbled on the side of the page after my attempts to nail down the quantities in language I can understand but I’m never confident I get it right. This year, after all this time, I picked up a little President’s Choice digital scale (less than $30.00) with my groceries and I can’t begin to tell you how much I love it. And it works in imperial as well as metric. I simply put the empty bowl on the scale, hit zero then add the raisins or whatever until it shows the two pounds, one-quarter pound or whatever quantity is needed of nuts, currants or glazed fruit. No calculator, no Google, no brains required. Right up my alley. I don’t know why I waited so long. Just think of the painful hours I could have eliminated with my pocket calculator or Googling conversation charts over the years trying to adapt recipes to something I could understand. My mother would be proud. If you don’t already have a little digital countertop scale, pick one up. It’s a good investment by anyone’s measure. Believe me.

Footnote: The one scale I’ve never been able to find is something to measure butter when the wrapper has been cut away. This is further complicated by the fact that many American recipes call for one stick or two sticks of butter and in Canada butter is sold in a solid pound, unless you want to pay extra for ‘sticks’. At one time I saved the little strip along the closing flap from a Tenderflake lard package but lost it and now that I never make anything requiring lard, I’m lost without that little cardboard measuring strip. I think I’m going to have to create my own, get it laminated and put it on Etsy. I’m bound to make a fortune. Or I could simply buy a pound of lard, save the measuring strip and call it a day.

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What did you have for breakfast?


Not in my front yard.

Our house is located at the end of an eleven-home enclave on a T-shaped street. It’s tricky to find without specific instructions, particularly on a dark night. Naturally, little Halloween trick or treaters are reluctant to turn the corner where our illuminated pumpkin on the front porch confirms we’re open for business on the big night. I particularly love the little ones who often look bewildered as they’re being toted from house to house in the dark, wearing funny outfits they don’t understand. We ate dinner early to be ready for the onslaught, stacked the goodies by the front door, turned the inside front hall light on and sat anxiously in our his and hers La-Z-Boy® chairs waiting for all the little Cinderella’s, Spidermen, zombies, Big Birds and other assorted costumed munchkins. We turn every outside light on to make the path to our house less scary and more welcoming but despite our best efforts at hospitality we received only two (!!!) visitors on Halloween this year—the 12-year-old boy in camouflage gear from two doors down and a single pint-sized superhero of indeterminate gender. What happened? Were the parents unable to cobble together a politically correct costume for their little ones so they just opted out and stayed home?

I can see I’m going to have to take extra measures to try and lure trick or treaters to our house next year. I could place fluorescent traffic cones along the sidewalk and hire a policeman with white gloves and an official flashlight to direct children to our door. Or does that sound too creepy, even for Halloween? We’re still smarting from the rejection and don’t care to experience a repeat of this year’s poor turnout.

You can never be too prepared.

Last year we had sixteen visitors and our friends at the more visible front of our little court received over one hundred trick or treaters and had to come and relieve us of some of our loot to pass out after they ran out. We’re never quite sure how many will ring our doorbell on Halloween but just to be on the safe side, I stock extra goodies. With the foresight of any good host, my hand-outs are something we enjoy in case there are left-overs. Then, there’s also the issue of the peculiar ‘evaporation’ of supplies before the big night so extra inventory is essential. This year I bought a box of fifty bags of potato chips. I actually prefer ripple chips but they went the way of Trump’s integrity this year and were nowhere to be found—not at the grocery stores, Costco or Wal-Mart. Since potato chips are rather unimaginative, I felt a bit embarrassed and planned to top off the handout with little chocolate bars. Then, at the last minute on Tuesday, I sent my husband out to buy packages of red licorice Twizzlers (see personal preference comment above) in case we or our neighbours ran short.

Because we had only two visitors, I’m now researching how to recycle ninety packages of red licorice that cost $25.00 (that’s what happens when men shop) that are now on sale at the same store for half-price, forty-eight bags of a brand of potato chips I don’t care for, and several dozen little chocolate bars that taste like icky brown wax. Any suggestions? I suppose I could make forty-eight tuna casseroles to crumble the potato chips on. Or use the puffy bags of chips as packing material when mailing packages at Christmas. I’m sure the grandchildren would much prefer bags of potato chips instead of styrofoam pellets in their gift boxes. The chocolate bars could be handy for stabilizing wobbly chairs or table legs. They might even work as temporary glue when I run out of Elmers. With a little zap in the microwave to soften them up they could be repurposed as caulking around our drafty doors and dryer vent. Or, I could keep them in the console of my car as part of my emergency rations when I’m stranded in a snowstorm. The problem with that is emergencies are highly subjective and they might not last until winter. Waiting at a slow red light qualifies, as does going through the automatic car wash. And as we all know, frozen is no obstacle to devouring canned chocolate frosting, cake, cookies and other rations in times of need. We’re experts at adapting stale and otherwise inedible treats to accommodate cravings.

Breakfast of champions.

The beauty of Halloween candy is it keeps forever. I’ll bet the archeologists who uncovered Tutankhaman’s tomb in ancient Egypt found toffees that were still edible after centuries of being stashed in cool, dark urns. In a few years when I’ve passed on and my executors go through my house, they’ll still be able to eat those tiny Mars Bars and KitKats they find hidden in my night table. That’s the advantage of buying quality. It lasts. When you’re having menopause cravings there’s nothing as satisfying in your hour of desperation as year-old Halloween candy. Ask any baby boomer woman. In fact, the calories probably diminish after awhile so the older, the better. I should probably tackle those boxes of goodies by the front door right away as they’re a definite tripping hazard and at my age I can’t afford any broken bones. I’m pretty sure I can find a use for the red licorice but I won’t disclose it here in case my friends at Weight Watchers read this. Or I could save everything for next year. In the meantime, I’m going to have to keep an eagle eye on what my husband eats for breakfast until I dispose of the loot. A woman’s work never ends.

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I’m glad I don’t have to outfit children for Halloween


It’s a political mine field.

The PC’ers are now targeting Halloween costumes. It has been deemed politically incorrect to appropriate a variety of ethnic looks adapted for Halloweening at school and in your local neighbourhood. Dressing as a Japanese geisha, an indigenous North American or an Arab sheik is considered disrespectful appropriation of other cultures. Don’t even consider outfitting your child in a striped Breton T-shirt and beret to pretend they’re French for an evening of fun. Our go-to home-made costume as boomer kids was usually a tramp because, unlike today where everyone buys their ready-made costumes at the store, we fashioned our own from whatever we could scrounge from around the house. In today’s world that would eliminate a tramp costume in case it disparages the economically underprivileged. Even dressing as a witch supposedly demeans the Wicca religion.

Let me state clearly up front, I agree that Halloween costumes that are intended to negatively represent cultural or religious symbols are absolutely not acceptable. However, some of the most creative and endearing Halloween outfits I’ve ever seen were never intended to demean but most often were aspirational. The children considered their look a compliment, an homage to whatever style they were portraying. Many years ago, a little bi-racial boy in my neighbourhood regularly turned up hand-in-hand with his mother at my door in his dalmatian costume, until he outgrew it. I adored his costume and him. Another little curly-haired brown-skinned seven-year-old was decked out in a three-piece pinstriped suit with crisp white shirt and tie depicting Johnny Cochrane. We may not have admired Johnny Cochrane’s cause, but the costume was brilliant and deserving of an extra treat.

Could this offend farmers?

These issues must present incredible challenges for parents trying to create imaginative costumes for their children. No more cowboys and ‘Indians’; no turbans, no ‘blues’ musicians. Will we be offending a particular group if our children are dressed as rappers or crew members from McDonald’s? If I answer the door dressed as myself, an aging baby boomer in a comfortable T-shirt and yoga pants will I offend my entire generation? That just leaves the graphic not-quite-human comic book heroes like Batman, Spiderman and Wonder Woman. Or would that offend the acting profession? Should we revisit the ethics of actors wearing ethnic costumes of any kind? Would dressing your child as a pumpkin offend farmers? Would dressing as a farmer offend farmers?

When I was little, I dreamed of being a saloon girl, just like Kitty on Gunsmoke. I couldn’t imagine anything better than wearing beautiful, sparkly evening dresses all day every day, feathers in my hair, a handsome Marshall as my boyfriend. I often pretended I was Kitty when playing with friends. But dressing as a benevolent hooker for Halloween in today’s world is unimaginable. I’m just glad I’m not the parent of young children faced with running the gauntlet of political correctness. Oh no! I said ‘gauntlet’. Did I just offend indigenous people? Give me strength. Do I need sensitivity training? Now I can’t even dress up as a ‘Smartie’. I’m so confused. I think I’ll just turn out the lights and hide behind the sofa on Halloween rather than offend someone in the LGBTQ community by giving candy to a small child dressed as a princess.

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Gotham Steel’s pasta pot is really cookin’


If you’ve ever checked out the My Favourite Things section of my blog, you’ll see I’m a fan of Bonne Maman raspberry jam, Red Rose tea, FitFlop sandals and a few other things. I can now confidently add something else to the list of items that I love. Perhaps you’ve seen the television commercials for the Gotham Steel no-stick, no-scratch cookware with the orange lining. Like most promotions, their commercials are annoying and make you wonder whether the products they’re shilling are as good as they claim. When I saw a pasta pot with double handles that lock into place for draining pasta, cooked potatoes and other hot foods, I was intrigued.

Who doesn’t love a fast and easy pasta meal?

I’ve always wanted a pasta pot that eliminated the need for a separate colander for straining the liquid, then transferring the food back into the pot for final preparation. Gotham Steel’s pasta pot has holes in the apron of the lid that line up with a drain spout and when the handles are rotated into the lock position, the water can be safely and cleanly drained off. The price was only $29.95 plus shipping and as a special bonus I would receive a 9.5-inch frying pan for an additional $6.95 shipping charge. At that price I figured it was definitely worth a try so I went on line to order and for an extra $5.00 I upgraded the pasta pot from four-litre to five-litre. Bigger is usually better when preparing pasta. Both pieces and shipping came to less than $50.00.

Gotham Steel’s cookware is one of my new most favourite things.

A week later the bounty arrived at my front door and I was anxious to try it out so our menu that night was spaghetti. We boiled the pasta and when it was done, locked the lid into place and easy peasey, drained the liquid. Then, I added the prepared hot pasta sauce (I keep portions of home-made spaghetti sauce in the freezer) into the same pot, stirred everything together and bam! It worked. And I love it. Actually, I should credit my honey as he’s the superior spaghetti cooker in our family. The surface of the pan is slick as silk and doesn’t have the same sticky, porous feel as early Teflon pans. It’s easy to wash clean and I’m thrilled with both the five-litre pasta pot and the 9-inch frying pan.

Just wanted to share this with Boomerbroadcast readers. I absolutely do not get any commission or kickback for promoting this cookware. I just like it and that’s a fact. Some pieces are available at Walmart and Bed Bath & Beyond but at a higher price. Here’s a link to their website if you want to order.

https://www.gothamsteelpot.ca/?mid=8859785

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Is the fashion media still relevant?


As someone who is not rich, not thin and not young, I am not exactly in the cross hairs of the editors at current popular fashion magazines. Nevertheless, I love fashion and I love to critique Vogue’s annual  ‘September issue‘. Once a year I put on my probably-not-stylish bitch hat and go to work. The September issue is always a biggie—almost 800 pages—and requires an extra effort on the part of my mail carrier to get it my door. To his credit he also delivered my Restoration Hardware catalogues the same week so I’ll owe him a compensatory tip at Christmas. So many times I’ve been tempted to cancel my subscription to Vogue but it’s fashion eye candy and who doesn’t love candy.

So, Boomerbroadcast readers, here is what I see as relevant and irrelevant in the September 2017 issue of Vogue:

  • Overall, I’d rate it higher than last year’s edition, which came as a complete surprise to me (click here to read my review of the September 2016 issue). I was all set to be majorly disappointed but there were a few nice surprises along with the usual clunkers.
  • It was their 125th anniversary edition. The cover fold-out included reprints of vintage covers including a July 1967 one of Twiggy with flower power painted eyes which I particularly liked.
  • Absolutely every brand in existence bought ad space congratulating Vogue on their special anniversary. Just in case we forget their names.
  • Dior’s all-navy spread a few pages in had definite merit and was appealing. And I’ve never seen a Dior bag I didn’t love.
  • Ralph Lauren showed a Glen plaid suit for women with a nifty watch chain draped from a belt with silver padlock that is totally do-able. I could repurpose a silver chain and charm I already have without having to buy the pricey real thing.
  • Gucci’s metallic makeup and glitter overload were just too over-the-top to find anything I could relate to. Boomers and anyone over thirty simply do not do iridescent or shiny. For perfect pubescent skin only. #gucciandbeyond
  • Tiffany rarely disappoints. Their new line of horse-bit styled chain jewelry is to die for. Sigh . . . as if I could ever afford it.

    What’s not to love about this? Sigh!

  • Neiman Marcus advertised a fun Calvin Klein (205W39NYC) full-length coat that looked like a quilted Mennonite bedspread with Glen plaid arms that I actually liked. Cool!
  • Canada’s own Holt Renfrew sprang for a two-page spread of retro painted-lady dresses. Wear once. Bored. Toss. Disposable clothing with a big price tag.
  • Stella McCartney’s people were truly innovative with their two-page spread showing a prone young woman in a green turtleneck dress lying on top of a pile of recyclable garbage, alongside a couple of Stella’s leather-free purses. Says it all. Simply. Green. Absolutely loved everything about the concept.
  • Anne Klein’s black and white ads were rather introspective with memes like “My worth is not defined by other people’s perception of me”. Honourable intentions but I’m not sure it’ll induce me to look for Anne Klein in stores.
  • Page 382 was all about yummy belts. Ouch! If only I still had a waistline I could resurrect that drawer full of gorgeous belts I already own.
  • Buried in the barely there pseudo editorial content was a half page blurb on the latest face-brightening non-thermal laser technique called PICO (page 462) which promises to banish rosacea and broken capillaries. If there were an effective treatment for rosacea I’d be first in line to try it as I’ve had no luck with anything so far. False hope?
  • Eternally tasteful St. John showed a gorgeous soft pink (looked like cashmere) open coat with matching turtleneck and grey pants that I would love to buy when I win the lottery.

    Yummy coat by St. John, but at $2K Canadian it won’t be keeping this boomer warm any time soon.

  • The GAP’s double-page spread of denim jeans and white tee shirts is perhaps indicative why their business is slipping. Nothing new. Nothing original.
  • The book page (616) usually grabs my attention but the selection of books, all focused on young characters should come as no surprise from an editorial staff of young people who have no awareness of generations beyond twenty-somethings. No range.
  • Hallejuliah for the “Good Jeans” (play on words) section featuring ‘older’ super models like Amber Valetta, Cindy Crawford and Linda Evangelista—some photographed (by Annie Leibovitz) with their daughters. The dark lighting smoothed out imperfections but we know we’ll never age as well as they have. The inclusion of Kendall Jenner totally pissed me off though as I’m so sick of the Kardashian klan. Sick, sick, sick of them.
  • I did notice that most of the models in this issue wore minimal makeup which was interesting.
  • Oprah’s Bliss provides an update on her current state of mind which is a slice of welcome editorial content.
  • For tennis fans who care, there’s a piece about Serena Williams photographed in all her pregnant glory. I’m not interested in tennis, Serena or motherhood so I skipped that one. Purely a subjective choice on my part that not everyone would agree with.
  • Other interesting women were featured. Nicole Kidman turns fifty; Megyn Kelly turns to NBC, Chelsea Manning turns over a new leaf, and Calvin Klein (obviously not a woman) turns heads.

    Really?

  • Every issue of Vogue includes a fashion spread toward the end that I never ‘get’. That’s where the creative people get über creative and go crazy with arty concepts that I think are supposed to win awards or something. This issue’s theme is post-war boom years in suburbia with retro-fifties fashions photographed in caricatured suburban settings like back-yard barbecues with swing sets and white picket fences, the Sunday roast, console televisions as the focal point in living rooms and models channeling June Cleaver. Cute. Sounds so much like it’s finally something that should appeal to boomers. Perhaps I missed the point but there was not a single inspirational visual takeaway for this old boomer. Nice idea but where’s the beef?
  • Lena’s Dunham writes about becoming a redhead. Good writing. Universal theme. Read it yourself (page 728) to see how it turns out. You’ll like it.

Where do you get your fashion inspiration? When I canvassed my own circle of friends, it seems we prefer to scope out what we see other women wearing in the malls, on the streets, at the grocery store (well, maybe a bad example). Observing street style from a sidewalk café is great fun. I’ve often approached someone in a store and asked them where they got a particular item they’re wearing that I love, or asked who cut their hair. Some people refer to Instagram or they collect pictures on Pinterest. Another source of my own fashion inspiration has increasingly come from on-line blogs such as:

There are some excellent fashion blogs such as Lyn Slater’s Accidental Icon targeted at boomers that are infinitely more relevant than mags.

Some of these sites are far better than others and I have my favourites but fashion is subjective and you can pick for yourself which ones you would like to follow.

The reason we’re turning away from the fashion magazines is because they’ve become irrevelant to so many people. Who among us can relate to pouty, stick-thin genetic mutant teenagers wearing faux fur vests with combat boots, ripped leggings and carrying five thousand dollar handbags? The same logic applies to the media’s myopic worship of celebrities. We don’t expect to see an entire issue of Vogue devoted to lumpy baby boomers (or do we?) but a few more Helen Mirrens, Diane Keatons or Isabella Rossellinis would be a welcome addition. Long live Iris Apfel. We do have an interest in fashion and a few bucks to spend.

It annoys the hell out of me that we continue to be so invisible to the fashion industry. Do they ever ask their readers what they like? Really? We want fashion media to succeed but when are they going to produce material that actually inspires its readers to go and buy what they’re selling? The September 2017 issue was better than I expected it to be but imagine what they could do if they acknowledged a broader market. Just imagine . . .

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If I were in charge of the lottery system, ooh boy, there’d be some changes made


Not many of us are financially savvy enough to handle massive winnings.

One person winning $758.7 million dollars, nearly a billion dollars in a single lottery is just plain wrong. That’s what happened recently to Mavis Wanczyk, 53, of Chicopee, Massachusetts who won the Powerball in the United States, although she probably wouldn’t agree with me. The history of lives being ruined by winning multi-million dollar lotteries is common knowledge. Most of us are barely equipped financially to handle more than our weekly pay cheque or perhaps an annual bonus at work. I know when I was working my annual bonus usually went to pay off my Visa. How’s that for smart management of found money? Young people in particular are notorious for blowing their winnings on Corvettes and houses they ultimately can’t afford to maintain when their money is gone. They buy gifts and trips for friends and family, which is understandable but ultimately not smart. Before long, they’re back where they started—broke—and those so-called friends are long-gone. Money that’s not earned is like monopoly money; it is meaningless and like those former friends it soon evaporates.

What amount would you consider to be enough?

Wouldn’t it be so much more equitable to distribute lottery winnings over a larger group of people. Imagine nearly one thousand people winning one million dollars each rather than one person scoring the entire $758.7 million jackpot. I realize it’s those huge winning numbers that generate ticket sales but I think tweaking the system so more people win money is a simple case of packaging and marketing it properly. Increasing the odds of producing more winners could surely be an incentive to keep ticket sales up. I know I’d be just as happy with a  million dollars as I would with eight times that amount. What on earth could one person need that much money for?

We’ve all had those fantasy talks over a bottle of wine speculating about what we’d do if we won the lottery—pay off the mortgage, pay for the kids’ education, take a trip, buy a new car and pay cash for it, quit work. How much do we really need? A million dollars would cover all those things and there would still be plenty left over for a Louis Vuitton handbag or new Tesla if we want to treat ourselves to something totally self-indulgent. Putting a cap of say five million dollars on individual winnings would spread the wealth.

When lotteries were legalized in Ontario several decades ago, we were promised new recreation centres and hockey rinks, improved community services and other goodies which like those good-time friends seem to have evaporated. As a citizen and a buyer of lottery tickets I’d sure like to know exactly where the profits are going, beyond the payout of winnings. Does anyone know? We desperately need new subways and expanded affordable public transit in the Greater Toronto Area. Our indigenous people need clean drinking water services and more affordable fresh fruit and vegetables on remote reserves. Many inner city schools and shelters could use help with programs for poorly served children. Many seniors cannot afford premium medical attention not covered by OHIP.

Show us the money. Where are all those good works we were promised with lottery profits?

As a former marketer in the corporate world it doesn’t strike me as being all that complicated to make our lottery programs more viable and equitable. A few changes would benefit everyone. In my opinion, it’s as easy as 1, 2, 3.

  1. Redistribute winnings over a larger number of people by reducing giant jackpots. Smaller jackpots = more winners.
  2. Market ticket sales to reflect the benefits to the community, the greater number of winners and the increased odds of winning.
  3. Show us the money. Make the results of the distribution of profits transparent and easily available to the citizens and tickets buyers. Prove you’re doing good work with the profits of lotteries.

Changing the lottery system is just one of many things I would change if I were running this show. But I’m not. I suspect lottery executives receive giant salaries and benefits which could probably also use some scrutiny. Where does all the money go? No one seems to know how lottery winnings are distributed or how the profits are spent. And because of that we’re all losers.

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