By the time baby boomer women reach our sixties or seventies, we have pretty much refined and solidified our style choices. We are generally confident in what we wear. We have learned to be suspicious…
Posts tagged coracouture
As the world opens up once again, here’s how fashion retailers can attract more customers
Are fashion retailers reading BOOMERBROADCAST and actually paying attention? A full-page write-up a while ago in The Globe and Mail, Video Fashion, by Odessa Paloma Parker got me thinking that somewhere, someone might actually be…
Now is the time to support independent fashion boutiques
The pandemic has shuttered thousands of businesses but despite the odds, there are many independent small boutiques that are managing to survive. They’ve developed a loyal customer base and are employing creative marketing techniques to…