BOOMERBROADcast

Enjoy, laugh, rage, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties+.

Cheerios – not just for little fingers

4 Comments


Gone but not forgotten.

General Mills is missing a major marketing opportunity. I keep filling out customer surveys from Kellogg’s and other companies hoping someday they’ll actually listen to me about consumer preferences. They continue to ignore my pleas to reduce the amount of sugar in breakfast cereals and instead choose to blatantly defy me by offering new ‘honey-flavoured’ or ‘crunchy’ product lines which is marketing speak for more sugar. For years I have been eating Kashi 7 Whole Grain Puffs which contain zero grams of added sugar, four grams of protein and only 100 calories per cup. Add my half cup of organic Canadian wild blueberries with almond milk and a sprinkle of Kellogg’s Bran Buds and I’m a happy girl. While that breakfast sounds reasonably healthy, the shocker is that the seemingly healthy Bran Buds contain a whopping seven grams of sugar (about two teaspoons) in a mere one-third of a cup. That’s just disgraceful Mr. Kellogg.

Consumers must be super-vigilent about what we eat.

The current problem is that no one carries my beloved Kashi 7 Whole Grains Puffs any more, other than Whole Foods and I refuse to pay their exorbitant prices. The solution has been to use my trusty Amazon Prime account and find the cheapest supplier on-line and order a case of ten boxes to be shipped to my home. But that’s accompanied by complications if it’s coming from the United States. The cost of exchange and duty can be prohibitive.

So I spent a considerable amount of time perusing the cereal aisle reading labels to compare ingredients and nutritional value in search of an alternative. Surprisingly, one that came up a winner was every toddler’s favourite finger snack, General Mills Cheerios. One cup of plain, old-fashioned Cheerios contains only 100 calories and one gram of sugar (¼ tsp). With three grams of protein and three grams of fibre in this tasty oat cereal, I think we have a winner.

Works for me. And I’m a tad older than this consumer.

Instead of General Mills targeting only little fingers (Donald Trump notwithstanding) they could and should be marketing to Baby Boomers. Our sluggish digestive systems would enjoy the boost and our budgets would appreciate having more cash freed up for wine. Cheerios are inexpensive and come in boxes large enough to last more than three days (unlike Kashi whose boxes are now so reduced in size at 6.5 oz. they barely stand up by themselves). The boxes are light in weight for hefting home from the grocery store and for those who care, they’re also gluten-free.

I think I’m going to write Mr. General Mills and suggest they redirect their marketing to a previously ignored demographic, Baby Boomers. They may want to consider paying me a royalty. So, if you happen to see commercials on television of a boomer couple sitting side by side in matching bathtubs watching the sun rise over the ocean while munching a bowl of Cheerios, then you’ll know they heard me. I’m no expert but it works for me, minus the tubs. And since I retired, I make a point of not being awake for sunrises. Until then, I’ll hold off investing in General Mills stock. As if anyone listens to me.

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Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

4 thoughts on “Cheerios – not just for little fingers

  1. Thanks for doing our research for us.

    Like

  2. Who knew…..thanks for the blog on Cherrios although the image of two old people sitting in bathtubs did not present a good visual for the product and could ruin one’s appetite…..ha! ha!
    Gail from Oakville

    Like

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