Victoria’s Secret yields to customer demands – sort of. . .

victoriaThanks so much for your support of the petition (here’s the link to my earlier blog criticizing Victoria’s Secret for their recent ad campaign glorifying skinny female bone bags with fake surgically enhanced breasts as being the perfect body. While we didn’t achieve one hundred percent success in getting them to pull the ads, they still acknowledged that they heard their customers and modified the wording somewhat.

Nov 16, 2014 — Victoria’s Secret changed the wording of their advertisements for their bra range Body from ‘The Perfect ‘Body” to ‘A Body For Every Body’. They changed the wording online, and in stores they took down posters bearing the original wording.

Victoria’s Secret listened to the public and made a positive change, although we received no apology or statement. This is still an incredible achievement! We are overjoyed. Thank you so much to every single person that signed this petition, shared it and helped the spread the message of our campaign! Let’s hope advertisers get the message that body-shaming is never ok!

In this world of eating disorders, crazy diets and dangerous surgical procedures aimed at acquiring the so-called perfect skinny body, it’s irresponsible to encourage women to harm themselves in pursuit of an unrealistic goal. See ladies—we can make a difference when we all gang up on them. Onward and upward.

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