BOOMERBROADcast

Baby Boomer's social commentary on life in OUR sixties for those who rocked life in THE sixties.

Victoria’s Secret yields to customer demands – sort of. . .

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victoriaThanks so much for your support of the change.org petition (here’s the link to my earlier blog https://boomerbroadcast.net/2014/10/31/here-we-go-again-ladies) criticizing Victoria’s Secret for their recent ad campaign glorifying skinny female bone bags with fake surgically enhanced breasts as being the perfect body. While we didn’t achieve one hundred percent success in getting them to pull the ads, they still acknowledged that they heard their customers and modified the wording somewhat.

Nov 16, 2014 — Victoria’s Secret changed the wording of their advertisements for their bra range Body from ‘The Perfect ‘Body” to ‘A Body For Every Body’. They changed the wording online, and in stores they took down posters bearing the original wording.

Victoria’s Secret listened to the public and made a positive change, although we received no apology or statement. This is still an incredible achievement! We are overjoyed. Thank you so much to every single person that signed this petition, shared it and helped the spread the message of our campaign! Let’s hope advertisers get the message that body-shaming is never ok!

In this world of eating disorders, crazy diets and dangerous surgical procedures aimed at acquiring the so-called perfect skinny body, it’s irresponsible to encourage women to harm themselves in pursuit of an unrealistic goal. See ladies—we can make a difference when we all gang up on them. Onward and upward.

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Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

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