victoriaIt seems they’re not listening to me so I’m going to keep condemning companies that continue to glorify grossly Photoshopped, tall thin bodies as being the ideal. Not surprisingly, Victoria’s Secret is taking a lot of heat about their new campaign entitled “The Perfect Body” that shows unrealistic body shapes as being the standard perfect body we should all strive for. While I never shop at Victoria’s Secret as I’m not a fan of their frou frou frillies and the uncomfortable fit, I think they’re losing hundreds of thousands of potential customers by focusing solely on young women who are thin and tall with weird globe-shaped surgically enhanced breasts. I know many Baby Boomer Broads who never enter their stores because they know they’ll never find something that fits and is flattering.

There are millions of women out there would like to find nice lingerie for real bodies.
There are millions of women out there would like to find nice lingerie for real bodies.

While it’s tempting to say that portraying these so-called perfect bodies in advertising is understood by consumers as not being realistic and are designed to enhance the products, I don’t “buy” it. Dove soap has done very well by featuring real women in their advertising.

As a retired corporate marketing professional I would like to make a suggestion. Imagine if Victoria’s Secret marketed to every woman regardless of skin colour, weight, length of hair or height. Imagine if they said whatever your size and shape we can make you feel beautiful. It’s not a radical theory and I’d love to see it in advertising. Maybe then the hundreds of thousands (or more accurately millions) of Baby Boomer women might be inclined to walk into a Victoria’s Secret. It’s harmful to all women and we don’t want our daughters and granddaughters to be constantly told they’re not good enough unless they are tall and thin. I urge you to speak up and let them know they’re way off base and we don’t like it one little bit. Here’s a link to a petition to get them to stop the ads.

Christmas coming

Click on the link to order directly.
Click on the link to order directly.

And don’t forget to order BOOMERBROADcast for yourself and as gifts:

Baby Boomer reflects on the journey from living life in the Sixties to living life in her Sixties, at or for the Kindle Edition

Get a head start on Christmas shopping.



Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

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