BOOMERBROADcast

Baby Boomer's social commentary on life in OUR sixties for those who rocked life in THE sixties.

Succeeding where I failed

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This morning’s Globe and Mail contained a supplement from a gift basket company appropriately called “Baskits”. Reading through the brochure took me back about 25 years when I was Corporate Marketing Manager for EllisDon Corporation and we were one of their first customers. Ann Kerrigan came into our Basksitsoffice promoting her fledgling business at a time when we were looking to give our corporate clients a unique seasonal gift other than liquor or wine. At the time, gift baskets were a relatively new concept. Ann customized a folk-art wooden Canada Goose stuffed with various nibblies and seasonal treats that totally wow’d us with its originality. The next year, she sourced wooden toolboxes for us that included an assortment of small chocolate tools. How appropriate for a construction company.

Over the years we used Baskits for various corporate gift-giving requirements. Inevitably the competition grew and finding novel gifts became more challenging. But Ann and her partner Carla at Baskits held their own in a difficult market. And now they’ve been in business for more than 25 years. They’re obviously doing something right – in fact a lot of things right. From a small cottage industry that began in Ann’s apartment to a major business, Baskits has succeeded where so many others have not.

Creating gift baskets looks so easy. How complicated can it be to stash some yummies into a bed of shred?  Wrap it in cello with a nice bow and you’re all set. I once spent a day in Ann and Carla’s warehouse just before Christmas when things are particularly hairy. Thought I’d help out butFrustrated instead I was more of a liability. I burned holes in the shrink-wrap with the hair-dryer thingie, dropped a small bottle of sticky maple syrup on floor and broke it, struggled with the arrangements – and, you name it, I screwed it up. Understandably over time I would have improved and perhaps could even have become as skilled as Maria from El Salvador who worked there full-time. And the physical demands of being on your feet all day in front of huge tables, collecting goodies from warehouse shelves is no easy feat. And that’s just the “creative” side” which Ann manages so artfully. Carla handles the complex business side of the operation.

Tipping my hat to Baskits. Well done, Ann and Carla.

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Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

One thought on “Succeeding where I failed

  1. Well said Lynda. Your words of wisdom speak volumes.

    Like

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