feminism | BOOMERBROADcast

September 11, 2017
by Lynda Davis 3 Comments

Is the fashion media still relevant?

As someone who is not rich, not thin and not young, I am not exactly in the cross hairs of the editors at current popular fashion magazines. Nevertheless, I love fashion and I love to critique Vogue’s annual ‘September issue‘. Once a year I put on my probably-not-stylish bitch hat and go to work. The September issue is always a biggie—almost 800 pages—and requires an extra effort on the part of my mail carrier to get it my door. To his credit he also delivered my Restoration Hardware catalogues the same week so I’ll owe him a compensatory tip at Christmas. So many times I’ve been tempted to cancel my subscription to Vogue but it’s fashion eye candy and who doesn’t love candy.

So, Boomerbroadcast readers, here is what I see as relevant and irrelevant in the September 2017 issue of Vogue:

Overall, I’d rate it higher than last year’s edition, which came as a complete surprise to me (click here to read my review of the September 2016 issue). I was all set to be majorly disappointed but there were a few nice surprises along with the usual clunkers.
It was their 125th anniversary edition. The cover fold-out included reprints of vintage covers including a July 1967 one of Twiggy with flower power painted eyes which I particularly liked.
Absolutely every brand in existence bought ad space congratulating Vogue on their special anniversary. Just in case we forget their names.
Dior’s all-navy spread a few pages in had definite merit and was appealing. And I’ve never seen a Dior bag I didn’t love.
Ralph Lauren showed a Glen plaid suit for women with a nifty watch chain draped from a belt with silver padlock that is totally do-able. I could repurpose a silver chain and charm I already have without having to buy the pricey real thing.
Gucci’s metallic makeup and glitter overload were just too over-the-top to find anything I could relate to. Boomers and anyone over thirty simply do not do iridescent or shiny. For perfect pubescent skin only. #gucciandbeyond
Tiffany rarely disappoints. Their new line of horse-bit styled chain jewelry is to die for. Sigh . . . as if I could ever afford it.
What’s not to love about this? Sigh!
Neiman Marcus advertised a fun Calvin Klein (205W39NYC) full-length coat that looked like a quilted Mennonite bedspread with Glen plaid arms that I actually liked. Cool!
Canada’s own Holt Renfrew sprang for a two-page spread of retro painted-lady dresses. Wear once. Bored. Toss. Disposable clothing with a big price tag.
Stella McCartney’s people were truly innovative with their two-page spread showing a prone young woman in a green turtleneck dress lying on top of a pile of recyclable garbage, alongside a couple of Stella’s leather-free purses. Says it all. Simply. Green. Absolutely loved everything about the concept.
Anne Klein’s black and white ads were rather introspective with memes like “My worth is not defined by other people’s perception of me”. Honourable intentions but I’m not sure it’ll induce me to look for Anne Klein in stores.
Page 382 was all about yummy belts. Ouch! If only I still had a waistline I could resurrect that drawer full of gorgeous belts I already own.
Buried in the barely there pseudo editorial content was a half page blurb on the latest face-brightening non-thermal laser technique called PICO (page 462) which promises to banish rosacea and broken capillaries. If there were an effective treatment for rosacea I’d be first in line to try it as I’ve had no luck with anything so far. False hope?
Eternally tasteful St. John showed a gorgeous soft pink (looked like cashmere) open coat with matching turtleneck and grey pants that I would love to buy when I win the lottery.
Yummy coat by St. John, but at $2K Canadian it won’t be keeping this boomer warm any time soon.
The GAP’s double-page spread of denim jeans and white tee shirts is perhaps indicative why their business is slipping. Nothing new. Nothing original.
The book page (616) usually grabs my attention but the selection of books, all focused on young characters should come as no surprise from an editorial staff of young people who have no awareness of generations beyond twenty-somethings. No range.
Hallejuliah for the “Good Jeans” (play on words) section featuring ‘older’ super models like Amber Valetta, Cindy Crawford and Linda Evangelista—some photographed (by Annie Leibovitz) with their daughters. The dark lighting smoothed out imperfections but we know we’ll never age as well as they have. The inclusion of Kendall Jenner totally pissed me off though as I’m so sick of the Kardashian klan. Sick, sick, sick of them.
I did notice that most of the models in this issue wore minimal makeup which was interesting.
Oprah’s Bliss provides an update on her current state of mind which is a slice of welcome editorial content.
For tennis fans who care, there’s a piece about Serena Williams photographed in all her pregnant glory. I’m not interested in tennis, Serena or motherhood so I skipped that one. Purely a subjective choice on my part that not everyone would agree with.
Other interesting women were featured. Nicole Kidman turns fifty; Megyn Kelly turns to NBC, Chelsea Manning turns over a new leaf, and Calvin Klein (obviously not a woman) turns heads.
Really?
Every issue of Vogue includes a fashion spread toward the end that I never ‘get’. That’s where the creative people get über creative and go crazy with arty concepts that I think are supposed to win awards or something. This issue’s theme is post-war boom years in suburbia with retro-fifties fashions photographed in caricatured suburban settings like back-yard barbecues with swing sets and white picket fences, the Sunday roast, console televisions as the focal point in living rooms and models channeling June Cleaver. Cute. Sounds so much like it’s finally something that should appeal to boomers. Perhaps I missed the point but there was not a single inspirational visual takeaway for this old boomer. Nice idea but where’s the beef?
Lena’s Dunham writes about becoming a redhead. Good writing. Universal theme. Read it yourself (page 728) to see how it turns out. You’ll like it.

Where do you get your fashion inspiration? When I canvassed my own circle of friends, it seems we prefer to scope out what we see other women wearing in the malls, on the streets, at the grocery store (well, maybe a bad example). Observing street style from a sidewalk café is great fun. I’ve often approached someone in a store and asked them where they got a particular item they’re wearing that I love, or asked who cut their hair. Some people refer to Instagram or they collect pictures on Pinterest. Another source of my own fashion inspiration has increasingly come from on-line blogs such as:

There are some excellent fashion blogs such as Lyn Slater’s Accidental Icon targeted at boomers that are infinitely more relevant than mags.

Some of these sites are far better than others and I have my favourites but fashion is subjective and you can pick for yourself which ones you would like to follow.

The reason we’re turning away from the fashion magazines is because they’ve become irrevelant to so many people. Who among us can relate to pouty, stick-thin genetic mutant teenagers wearing faux fur vests with combat boots, ripped leggings and carrying five thousand dollar handbags? The same logic applies to the media’s myopic worship of celebrities. We don’t expect to see an entire issue of Vogue devoted to lumpy baby boomers (or do we?) but a few more Helen Mirrens, Diane Keatons or Isabella Rossellinis would be a welcome addition. Long live Iris Apfel. We do have an interest in fashion and a few bucks to spend.

It annoys the hell out of me that we continue to be so invisible to the fashion industry. Do they ever ask their readers what they like? Really? We want fashion media to succeed but when are they going to produce material that actually inspires its readers to go and buy what they’re selling? The September 2017 issue was better than I expected it to be but imagine what they could do if they acknowledged a broader market. Just imagine . . .

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Feel free to share this blog post, with a credit to Boomerbroadcast.net, via Facebook, Twitter, e-mail or other social media links below or comment on this post (left column, above, below the date).

Save

August 21, 2017
by Lynda Davis 9 Comments

Remember when laundry was a chore?

Some friends and I were discussing laundry the other day (our lives really are more interesting than this conversation would lead you to think), making the inevitable comparisons between how it’s done today and how it was done when we were growing up in the fifties and sixties. Our mothers had wringer washers and clothes were hung outside to dry, which was a giant leap in terms of convenience compared to how their mothers handled laundry. My grandmother raised eight kids washing everything by hand and only got her first wringer washer when her eldest son bought her one when he got his first job.

The upside was we could do four loads at the same time.

While living in various cheap apartments and bed-sits during my early working life, I was accustomed to taking the laundry, a box of detergent and a bag of quarters in my bundle buggy down the street a few blocks to the laundromat, or later, when I advanced in the world, having facilities conveniently located in the basement of my apartment building. That was luxury. When my husband and I bought our first (town)house in Pickering in the seventies, the greatest thrill was having my own washing machine and it didn’t require coins. I no longer had to use the same machine as hundreds of other people who’d put heaven-knows-what in the load before mine. At the time, we couldn’t afford five appliances and I really really wanted a dishwasher (my first) so I had to forgo a clothes dryer to stay within our four-appliance budget (fridge, stove, washer, dishwasher). It was three years before I got a dryer to sit alongside my beloved automatic washer. A friend who also bought her first house at the same time installed an old coin-operated washer and dryer that had been discarded from her family’s campground laundry building. She, too, could use it without coins. Such lucky girls. And to think young marrieds today can’t imagine living without all the mod cons including granite countertops.

And they called wringer washers a modern convenience.

Decades later, I still love my washer and dryer and it’s probably because I clearly remember when laundry was not such an easy chore for me and my boomer friends. When I was in high school in the early sixties and I did the household laundry it was in the “cellar” with our wringer washing machine sitting alongside a dual-tub concrete laundry sink. For those readers who weren’t born then, all the washing was done with the same tub of water that was recycled into the left laundry tub before being pumped back into the machine for each subsequent load and so on until darks were washed last. After several loads of sheets, towels and clothing, the darks were the least likely to show the residual effects of washing in water recycled from previous loads. This handy feature was called a “suds-saver”. The right side of the concrete laundry tub was then used for hand-rinsing the clothes in cold water before being manually fed into the wringer. A wooden stick was handy for keeping your fingers out of the rollers but not always successful and many women suffered painful hand injuries.

As kids, we thought frozen longjohns were hilarious.

In summer we hung clothes outside in the breezes where they dried quickly and the sheets and pillowcases smelled heavenly when you put them back on the bed. In winter, the clothes froze solid on the outside line and always made us kids laugh at jeans and pyjamas stiff as boards when we brought them in. When clothes weren’t dried in a warm dryer, everything had to be ironed—socks, underwear, towels, even pyjamas because everything was stiff and wrinkled. In the days before steam irons, everything had to be ‘dampened’. Remember that? At our house we used an old Pepsi bottle filled with water and a corked sprinkler gadget in the neck. We’d sprinkle all the clothes and roll them in damp towels that waited rolled up like cordwood in the bathtub until they were ready to be ironed. Cotton was the primary fabric used in clothing then (wool was hand washed in cold water) so wrinkles abounded.

They call this work? Not in my world.

Recalling those sequences of work with my friends reminded me of how lucky we are today. Not only do we have so many fabrics that require minimal care and no ironing, we are blessed with washing machines and dryers that do everything but dispense our wine. I load the machine, tap a setting and with a few ping ping pings, technology does all the work. But old habits die hard. I still hang sheets outside and I’m genetically programmed to always do the darks last, even though I don’t need to. No more cellars, no more recycled water, dipping hands in freezing rinse water, feeding clothes into the wringer one piece at a time, dampening everything for ironing and blessedly, no more work. Even our laundry rooms now get ‘decorated’ to be cheerful, efficient and enjoyable. I may not know how to use my cell phone to its full capability or how to program all the settings on my TV but I sure know how to tap out those laundry settings. And how to pour a nice cold glass of wine while technology does all the work. We’ve come a long way baby.

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Save

August 17, 2017
by Lynda Davis 1 Comment

Don’t toss your skinny jeans just yet. There’s still hope.

When I read the heading of an article in The Globe and Mail “Scientists test blocking menopause hormone” my little heart skipped a beat. Whatever do they have on the horizon for us now? No more hot flashes? No more meno-brain? And best of all, no more weight gain with its accompanying ugly muffin top? According to The New York Times’ News Service writer Gina Kolata, scientists using research with lab mice, (which are a lot like us!! . . we’ll grab on to any ray of hope) have discovered that a single hormone called FSH is responsible for the universal characteristics of menopause including bone loss and weight gain which presents as abdominal fat. Blocking that hormone could not only mean the end of menopausal symptoms but goodbye elastic waists and calcium supplements. More importantly, it could launch a massive resurrection in fashion options for baby boomers. There could be life beyond Eileen Fisher.

Imagine the possibilities. Wouldn’t it be wonderful if we could keep the shape we so took for granted in our twenties. Would we start wearing mini-skirts again? Bare our midriff in saucy summer crop tops? Even start going sleeveless? Who wouldn’t love to rediscover her hip bones, buried for years under layers of abdominal fat? When I read the article my pulse raced as I envisioned digging out those lovely leather belts I haven’t been able to wear for decades. Maybe I shouldn’t have been so quick to throw out those fabulous size 27 jeans with the red ankle zippers that I loved so much and wore in the seventies. The possibility of tucking a tapered blouse or tee shirt into my skinny jeans again just thrills me to my very toes.

The fashion industry today is irrelevant. It should not be solely the domain of the young and thin. Boomers wanna have fun too!

OMG. Maybe my feet would be also affected by this new hormone discovery and I could wear sassy heels again. Could I? Would I? The possibilities are just too delicious to fathom. Dare I contemplate once more wearing a pretty bathing suit without a giant bathrobe-like coverup? Perhaps I’m being overly-optimistic but already I’m mentally calculating my new pant size. And what if we weren’t restricted to utilitarian bras structurally engineered to minimize back fat, overflow and side boobage. Do I see lace underwear and sexy lingerie in our future? With no hot flashes maybe we could even start wearing sweaters in the winter again—fitted, fine-knit little turtlenecks like we wore in our twenties, in every colour, tucked in. The possibilities are dancing in my head like visions of sugar plums. Would it be the end of cellulite? Do I see shorts in our future? White ones worn with (spray) tanned legs? Would our hair grow back in, thick, shiny and luxurious like it used to be, and I don’t mean on our upper lip and chin? Maybe I could once again grow that gorgeous bob I looked so good in forty years ago. Would my eyesight improve allowing me to drive after dark? Or even stay awake after dark? I’d be happy with that. With our super powers restored, boomers would kick serious Gen X and millennial butt in the business and fashion world. Let them deride us at their peril.

Could this be the future me?

Single hormone blocker could topple worldwide economy

If this hormone blocker works, the worldwide economic implications could be massive. For starters, the absence of hot flashes would mean the global collapse of the entire ceiling fan industry. Duvets might even make a resurgence. Millions of yards of fabric in third-world sweat shops would no longer be needed to cover expanding boomer bottoms, upper arms and waistlines. Air conditioning in homes and public buildings around the world could be turned down to normal levels, conserving energy and eliminating the need for heavy sweaters and coats in malls and restaurants by non-menopausal customers. The effect on the environment would be better than anything The Paris Accord could have ever dreamed of. The entire diet industry would be threatened if boomer gals no longer had to worry about losing that last few pounds for their high school reunion or a family wedding. Diets would be redundant for an entire generation.

Call me.

Back to the present. The mice in the studies had their ovaries removed and produced no estrogen at all. Instead of losing bone density and getting fat the test subjects who received the FSH blocker actually lost large amounts of fat which sounds like a boomer broad’s dream come true. The study undertaken by Dr. Mone Zaidi a professor of medicine at Mount Sinai’s Icahn School of Medicine in New York comes with a caveat though. But (and there’s always a ‘but’), researchers caution that tests conducted on mice often do not produce similar results in humans. I don’t care. Sign me up as a test subject. I still have all those fabulous belts languishing in my closet. I’m tired of saying ‘no’ to dessert and foregoing ice-cream for carrot sticks. I’m sick of living on salads, kale chips and quinoa. I want to strut out once again in my skinny jeans with red high heels and a saucily tucked-in silk shirt over a lacey French bra. I don’t care if I develop a preference for nibbling cheese in dark corners under the baseboards. At least I’ll feel and look great rockin’ my newly slender old bod, and who doesn’t love cheese. Dr. Zaidi? Call me. Immediately.

Click here to read “Scientists test blocking menopause hormone”.

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Save

August 14, 2017
by Lynda Davis 2 Comments

You know you’re a senior when . . .

Baby boomers came of age at a time when the mantra was never trust anyone over thirty. Ouch. Some of us now have grandchildren over thirty which means we’ve come a long way since then and have learned a thing or two along the way. We’re brutally aware of our age, particularly when we start doing or saying things that sound like they’re from another era or generation. Here are a few real-life examples experienced by baby boomers that drive this message home. You know you’re getting old when:

We’d like doggie bags and separate cheques please.

Closing a place means getting home from a Saturday night out on the town at 8:30 p.m. not a.m.
We go out to lunch instead of dinner because a) it’s cheaper, and b) we don’t like to drive after dark.
We take leftover restaurant food home in a doggie bag for dinner that night (see Item 2 above) or lunch the next day.
Celebrating New Years’ Eve is iffy because we can’t stay up until midnight. Then, there’s the driving after dark issue.
We prefer talk radio to rock radio.
Out of our mouths pops, “Boy, when we were young . . . “ followed by comments about how spoiled, entitled and lazy so many young people are today and how terrible today’s music is .
Sturdy arch supports beat out stiletto’s.
Sourcing cheap booze is the result of having the time to price shop instead of having no money.
We’re thrilled we qualify for seniors’ rates at the movies, on public transit and special days at Shoppers Drug Mart. That means extra money for Item 8.
We opt for electrolysis on our upper lip and chin hairs instead of getting a Brazilian.
Major chunks of the monthly budget are devoted to getting our colour done.
Major chunks of time are devoted to hiding fashion and beauty maintenance costs from our life partner.
You turn out the lights and hide in the den on Halloween instead of going to a crazy party.
You’d rather just skip Christmas and head south.
We still know how to close a place but now it’s at 9:00 p.m.
Your peers at the community centre sixties dances look so much older than you. They’re all old, fat and bald and they dance funny, like they don’t know they’re old, fat and bald.
A good parking spot now means closest to the mall entrance rather than down a country road after dark doing things our parents wouldn’t approve of.
The definition of an ideal mate is no longer cute and a good dancer. It’s healthy and a good RRSP.
You get your political jollies sitting in your pyjama bottoms and reading the editorial page in the morning paper instead of marching in your bell bottoms and waving a placard.
The criteria for a good bra are comfort and coverage not black lace and transparency.
Grannie panties feel divine.

And the list goes on. But you get the picture. The bottom line is we’re lucky to be here celebrating the best years of our lives.

Save

July 21, 2017
by Lynda Davis Leave a comment

I gobbled up The Edible Woman

I still have my original paperback copy.

It was probably the popularity of the television series The Handmaid’s Tale based on the book written by Margaret Atwood that reignited my interest in her writing. I must confess though that I did not like the book when I read it thirty years ago. Just too weird for my taste, but I absolutely loved the television series and can’t wait for season two. Perhaps I’ve evolved and I finally get it. In discussing the series with a friend who also disliked the book, I suggested she read The Edible Woman, a wonderful book written by Atwood in the late 1960s. So, the other day I unearthed my old, yellowed paperback copy of The Edible Woman to lend her. Although I’ve already read it two or three times since it was first published in 1969, I couldn’t resist the urge to take a quick peak inside. Then I couldn’t stop reading. It’s a time capsule of life in Toronto when there were still typewriters on our desks at work, girdles in our dresser drawers and hi-fi’s in our apartments. The sixties vernacular came crashing back through familiar-sounding descriptions of the clothing, social attitudes and physical surroundings. I was reminded of the difference in our moral standards. Back then gays were still referred to as queer, unmarried couples could not share a hotel room and young women often quit work when they married.

Parts I and III of the book are written in the first person, narrated by Marian, a recent university graduate. The reason Part II is written in second person becomes evident at the end of the book. She works for Seymour Surveys finessing the language in market research questionnaires for such products as beer, sanitary pads and canned rice pudding. Marian has an uninspired relationship with an articling law student named Peter whom she plans to marry and shares a flat with Ainsley who reminded me of the selfish roommate Meredith in Georgy Girl, played by Charlotte Rampling. Various other characters move through her daily life causing her to question herself and her choices. She has a secret friend Duncan who has a thing for laundromats and the life of her married friend Clara represents everything abhorrent to her. Marian’s life as a twenty-something will sound so familiar to those of us who were never quite totally happy or unhappy at that stage in our lives. There’s an overlying veil of dissatisfaction reminiscent of Sylvia Plath’s The Bell Jar.

Toronto, as it looked when Marian worked downtown for Seymour Surveys.

Toronto in the late sixties looked very different from today with about one-third the current population and Atwood’s detailed descriptions took me back more than fifty years. She doesn’t specify street names or neighbourhoods and I had fun figuring out where things took place from my memories of Toronto at that time. I could visualize the flat shared by Marian and Ainsley being located in the Annex district just northwest of The University of Toronto. I once shared a flat in the Roncesvalles area with two other girls, that was amazingly similar to theirs. There was no privacy door between our flat and the Polish landlady who lived with her daughters on the main floor so our activities were under her constant scrutiny. Banging her broom handle on her kitchen ceiling to warn us to keep the noise down and being subjected to her constant scrutiny was a part of daily life. Marian’s friend Len also had an apartment that sounded identical to one I once occupied on Vaughan Road.

Nostalgia abounds. When Marion describes her boyfriend Peter’s new apartment in a huge new development complex south of Bloor Street I could picture it in St. James Town. Like Peter, a friend of mine moved in while the building was still was under construction and the elevators didn’t work. Back then it was still considered a hip address comparable to today’s Liberty District south of King Street. The sixties clothing worn by Marian and Ainsley is so familiar, right down to the circular virgin pin worn on the dress of one of her co-workers. Atwood’s characters meet for a drink one evening in a lounge atop the Park Plaza Hotel at Yonge and Bloor Streets, a scene I could picture so vividly having visited the same spot in 1967 with a date and stood on the same terrace looking south toward Queen’s Park.

Yorkville Village in the sixties before it was gentrified.

Before the acceptance of such taken-for-granted rights as gender equality, young women were expected to marry before having children and there was still a degree of reverence for ‘saving yourself’ until marriage. We wrote letters home; we took our bag of dirty laundry on the bus to the laundromat when we ran out of clean clothes and we had to be twenty-one to drink legally. Our spartan apartments were furnished with junk and hand-me-downs. We were subject to the tyranny of landlords and we had jobs not careers.

The message or moral of the story (which you will have to read the book to understand) will ring true for so many women who came into womanhood in the heady days of the sixties. In fact I blogged about the issue for Valentines Day three years ago. This early book by Margaret Atwood turned me into a fan of her writing. If you’re a boomer and feel like burying yourself in a delicious blanket of nostalgia, read or re-read The Edible Woman, still one of my favourites. The message is universal and something today’s millenials can learn from. I had so much fun time-traveling back to life in downtown Toronto during the late sixties. We’ve come a long way baby.

Click here to order The Edible Woman by Margaret Atwood from Amazon.com

Click here to read I love you but I love me too

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Save

July 19, 2017
by Lynda Davis Leave a comment

I want to see it in print. Is anyone listening?

We’re rooting for you if you’d only listen to us.

As someone who plans to be a magazine editor in my next life and who is also an inveterate magazine junkie (18 subscriptions per month, at last count) I’m seriously concerned about the demise of print publishing. My morning newspaper is getting thinner and thinner. Chatelaine has cut back to bi-monthly and Macleans Magazine is now publishing monthly instead of weekly. I’ve lost my beloved MORE magazine which recognized and targeted our demographic, while Canadian Business, Flare and LouLou have stopped publishing altogether.

So, when I saw a familiar Canadian name associated with America’s mega publisher Hearst Communications Inc., I experienced a flutter of hope. After serving as editor of Good Housekeeping, former Chatelaine editor-in-chief Jane Francisco has been appointed editorial director of Hearst’s lifestyle group which includes Good Housekeeping, Redbook and Women’s Day. Former editor-in-chief of MORE Jane Seymour is launching an on-line publication called CoveyClub which I’ll be following for sure. While I do subscribe to a couple of on-line magazines including one from the U.K. (which I can get faster and cheaper on-line), I prefer to read newspapers and magazines in hard copy so I can rip articles or pictures out and put them in my inspiration files. I love the feel of the glossy pages and the deep pleasure that comes with sitting down with a newly arrived mag and a cup of tea.

I’m just one of thousands of boomer women who subscribe to excellent blogs and websites like susanafter60 to get our fashion inspiration.

Why the focus on millenials?

My major concern and one that traverses all business is the focus on millenials. What about boomers? We have more money than millenials and we’re a bigger demographic. I can see I’m going to have to BFF Jane Francisco and set her straight about a few things. Have they even once considered that the decline in subscriptions might have something to do with their target market and the content offered? Baby boomers are constantly bemoaning the lack of attention in the media given to fashion, wellness, relationship and other issues of interest to us. Not everyone who reads is having babies, taking mat leave, buying their first home or trying to get their post-baby bodies back in shape. American retailer Chico’s gets it and so does Eileen Fisher who targets boomers. However, Eileen Fisher’s prices are out of range for many and her casual designs are not everyone’s taste. Imagine the potential for business and retailers if they recognized and capitalized on our enormous buying power. Conversely, being a baby boomer does not mean I’m a natural market for denture adhesives, incontinence products, frumpy fashion or questionable pharmaceuticals.

I’m no financial expert nor do I have any knowledge of the business side of the publishing industry but I am a big fan and a customer with a strong interest in its future. While the bean counters are busy juggling overheads and measuring the pros and cons of shared revenue streams, have they ever considered asking us, the consumer what we want to spend our money on? Print advertising sales are down and I can’t help but wonder if the advertisers too are out of touch with what we want and can relate to. Very few of us are in the market for four thousand dollar handbags, expensive stiletto heels or kicky fashions designed for genetically mutant teens. Boomers want kicky fashion too but we need advertising we can relate to. Have print publications outlived their magic formula? Where’s the imagination and creativity? Where’s the reciprocal communication with readers?

Publishers. Need help? I’m at your service.

While Canadian publications do not benefit from the economies of scale enjoyed in the United States which has ten times the population, there’s a huge discrepancy in pricing with Canadian subscriptions often costing four times what U.S. subscribers pay. In order to boost sales, American magazines frequently offer subscriptions for twelve dollars a year and even special promotions for five dollars a year can be found. Is this a bad time to bring up free trade? There must be a more workable solution than gradual annihilation. I’ve been waving this banner for years and have been ignored for years. Jane Francisco? Karine Ewart? Moses Znaimer, Mr. Hearst? Any other publishers and editors out there? Call me or email me. We want you to succeed and I’m here for you. Is anyone listening?

Here are links to blogs and websites (click on the link or “like” on Facebook) that baby boomer women can relate to (some are better than others, but judge for yourself):

susanafter60.com

notdeadyetstyle.com

styleyourwaytosuccessover50.com

styleatacertainage.com

stillsexyafter60.com

babyboomermaturewomenclothing.com

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Save

July 17, 2017
by Lynda Davis Leave a comment

What’s with the falsies?

Oh dear!

It’s been more than four decades since I wore false eyelashes so I totally understand their current appeal. I even remember the name of the drugstore brand I preferred back then—Eyelure, applied with Andrea glue. They were long, delicate and gorgeous. Sometimes the weight of the lashes even made my eyes feel sleepy. Back then, I didn’t wear glasses but if I had to put on sunglasses, the fake lashes annoyingly brushed against the lenses leaving little wispy streaks. I became expert at running a tiny ribbon of glue along the base, waving the eyelash strip in the air a couple of times for the glue to become slightly tacky, then deftly applying it, starting in the middle and using the end of my eye-liner brush to tap them into place. Presto. No mascara, no liner required and my eyes looked like a million bucks regardless of how little sleep I’d had.

In the sixties, we all wanted to look like Twiggy or Jean Shrimpton.

What differentiates original baby boomer faux eyelash wearers from how millenials wear them now is the degree of obvious faux. Back in the late sixties and early seventies, our preference was for a glorified natural look with a dash of Twiggy. Our falsies were obviously not natural but we trimmed and groomed them before we applied them so they would look dramatic but not ridiculous. We wanted to appear starry-eyed and bright. Today’s look tends towards goth and grotesque. It doesn’t seem have occurred to current faux lash wearers to use manicure scissors to trim the inner and outer corners and perhaps texturize the tips.

I love makeup, although now it’s more flattering for our generation to employ a minimalist, natural look. When I see young women with flawless skin, I’m envious for sure. After I lecture them on the evils of smoking and exposing their skin to sun (advice I’m sure they’re thrilled to hear from a past-her-prime old boomer broad), I compliment them and suggest they take care of their gift. But I find it hard to keep my mouth shut about the state of their false eyelashes. Are they meant to resemble an industrial strength car-wash brush?

Much better.

Am I so out-of-date that I don’t get the current craze for bear bristles? When I stand in front of the checkout clerk at the grocery store whose false eyelashes resemble a golf-shoe scraper, I can’t stop staring, wondering how on earth she could possibly think they look attractive for everyday wear. As I said, I’m a fan of faux lashes, but like any fashion accessory, it’s important to learn how to wear them properly and save the drag queen lashes for professional entertainers. In the sixties an advertising slogan asked “Does she or doesn’t she?” It was considered preferable to keep ’em guessing while looking great. Or, perhaps it’s just a matter of personal taste and I’m the weird one.

Click the “Follow” icon to receive automatic notifications of new BOOMERBROADcast.net postings.

Save

BOOMERBROADcast

Enjoy, laugh, rage, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties+.

Tag Archives: feminism

Is the fashion media still relevant?

Remember when laundry was a chore?

Don’t toss your skinny jeans just yet. There’s still hope.

You know you’re a senior when . . .

I gobbled up The Edible Woman

I want to see it in print. Is anyone listening?

What’s with the falsies?

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this: