BOOMERBROADcast

The voice of baby boomers, the silenced majority. Rants and reflections on lifestyle, fashion, current events, books and movies.


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It’s my fault retail stores are closing


Girls just wanna have fun!

No one enjoys browsing through the mall every couple of weeks more than I do. My day usually includes a nice lunch out, either in the new and improved food court with an amazing selection of international foods and beverages, or at one of the lovely tenant restaurants where a nice server named Ryan or Stacey brings me a plate of healthy greens with grilled chicken or salmon artfully arranged on top. I enjoy perusing the stylish mannequins decked out in the windows wearing the latest fashion trends. Browsing the merchandise, feeling the nap of brand new jeans or caressing a display of soft, colourful sweaters gives me a gentle sense of pleasure. I slip on saucy new shoes and admire myself in the store’s full-length mirrors; drape a divine leather purse over my shoulder to assess its balance and heft, spritz a new perfume on my wrist, and hold cute earrings up to the side of my face for a preview of a potential new me. The sensual pleasures are unlimited.

The truth is I’m a traitor. Unless I see something at a knock-down irresistible sale price in the store, I inevitably go home and look for the same thing on-line at a better price. I’m loyal to several brands and years of trial and error have nailed down my taste and sizes. For clothing and fashion items, I’ve had tremendous luck with a site called SHOPSTYLE.COM. They take the legwork out of on-line shopping by searching the web for specific items I like and linking me with the stores offering it at the best prices. If I tag something, they’ll notify me when it goes on sale. I’ve scored wonderful Eileen Fisher pieces for 70 percent off which makes them pretty unbeatable.

I’m embarrassed to tell you how many pairs of FitFlops I own but these Superskates are my favourites.

Much as I would like to buy my wonderful FitFlop™ sandals and shoes at The Hudson’s Bay store in the mall, I prefer to watch FitFlop’s website where they’re sometimes offered at sale prices as low as $30.00 or $40.00 a pair compared with more than $100.00 in the store. Some stores have better on-line shopping than others and the ones that do get my business. Nordstrom’s superior in-store experience is matched by their on-line shopping. Their sales are equally attractive and I love to follow their latest offerings.

I should support Canada’s own stalwart Hudson’s Bay Company, but they’ve been ignoring my letters and emails about poor customer service for years. I warned them that unless they start listening to their customers they’ll die but they choose to ignore me. Their stores are bereft of informed sales associates and even finding assistance or a checkout counter is like Where’s Waldo. That’s no way to do business in a highly competitive world. Nordstrom understands me.

I’m sold.

As a retired baby boomer, I must say that my consumer loyalties have now shifted to high-tech as I let my fingers to the walking on my iPad mini. I blame Amazon Prime. For $99.00 a year I get (amortized) ‘free’ delivery within two days on all orders. And I take full advantage. Over the years, I’ve realized that it’s so much easier to sit in front of my laptop and tap out a few commands than it is to put on some makeup and decent clothes, start the car, drive to the store, walk across a giant parking lot and hike through several stores where I may or may not find what I’m looking for. It’s just so much easier to carry a giant bag of dog food from my front door to the kitchen than going to a big box store with all its challenges. I’ve ordered everything from tiny replacement stoppers for the bottoms of salt and pepper shakers to cookware, vitamins and cosmetics to printer cartridges, shoe horns and books. Nothing is too big or too small to order on-line. Amazon Prime also has free movies and other services but I’ve never figured how to access the movies I want for free.

Introducing . . . my new BFF.

On-line shopping can only get more appealing as baby boomers age, especially in winter when we reach the point we won’t be able get out as easily or escape to Florida anymore. Mississauga is apparently on Amazon’s short-list for their new distribution centre and wouldn’t it be wonderful for Canada if they landed here. The job creation would be an enormous boost for our economy and we seniors are going to need all the taxpayers we can get to keep us in hip replacements and medicinal gummy bears. I’m doing my part to support on-line shopping but I still enjoy those Tuesday’s at the mall. Oops! The doorbell just rang. My special tea bags from Britain have probably arrived. It’s a wonderful world we live in.

P.S. I am not compensated in any way by the brands or suppliers mentioned in this post.

You’re beautiful mes très chères.

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