BOOMERBROADcast

Baby Boomer's social commentary on life in OUR sixties for those who rocked life in THE sixties.


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I want to see it in print. Is anyone listening?

We’re rooting for you if you’d only listen to us.

As someone who plans to be a magazine editor in my next life and who is also an inveterate magazine junkie (18 subscriptions per month, at last count) I’m seriously concerned about the demise of print publishing. My morning newspaper is getting thinner and thinner. Chatelaine has cut back to bi-monthly and Macleans Magazine is now publishing monthly instead of weekly. I’ve lost my beloved MORE magazine which recognized and targeted our demographic, while Canadian Business, Flare and LouLou have stopped publishing altogether.

So, when I saw a familiar Canadian name associated with America’s mega publisher Hearst Communications Inc., I experienced a flutter of hope. After serving as editor of Good Housekeeping, former Chatelaine editor-in-chief Jane Francisco has been appointed editorial director of Hearst’s lifestyle group which includes Good Housekeeping, Redbook and Women’s Day. Former editor-in-chief of MORE Jane Seymour is launching an on-line publication called CoveyClub which I’ll be following for sure. While I do subscribe to a couple of on-line magazines including one from the U.K. (which I can get faster and cheaper on-line), I prefer to read newspapers and magazines in hard copy so I can rip articles or pictures out and put them in my inspiration files. I love the feel of the glossy pages and the deep pleasure that comes with sitting down with a newly arrived mag and a cup of tea.

I’m just one of thousands of boomer women who subscribe to excellent blogs and websites like susanafter60 to get our fashion inspiration.

Why the focus on millenials?

My major concern and one that traverses all business is the focus on millenials. What about boomers? We have more money than millenials and we’re a bigger demographic. I can see I’m going to have to BFF Jane Francisco and set her straight about a few things. Have they even once considered that the decline in subscriptions might have something to do with their target market and the content offered? Baby boomers are constantly bemoaning the lack of attention in the media given to fashion, wellness, relationship and other issues of interest to us. Not everyone who reads is having babies, taking mat leave, buying their first home or trying to get their post-baby bodies back in shape. American retailer Chico’s gets it and so does Eileen Fisher who targets boomers. However, Eileen Fisher’s prices are out of range for many and her casual designs are not everyone’s taste. Imagine the potential for business and retailers if they recognized and capitalized on our enormous buying power. Conversely, being a baby boomer does not mean I’m a natural market for denture adhesives, incontinence products, frumpy fashion or questionable pharmaceuticals.

I’m no financial expert nor do I have any knowledge of the business side of the publishing industry but I am a big fan and a customer with a strong interest in its future. While the bean counters are busy juggling overheads and measuring the pros and cons of shared revenue streams, have they ever considered asking us, the consumer what we want to spend our money on? Print advertising sales are down and I can’t help but wonder if the advertisers too are out of touch with what we want and can relate to. Very few of us are in the market for four thousand dollar handbags, expensive stiletto heels or kicky fashions designed for genetically mutant teens. Boomers want kicky fashion too but we need advertising we can relate to. Have print publications outlived their magic formula? Where’s the imagination and creativity? Where’s the reciprocal communication with readers?

Publishers. Need help? I’m at your service.

While Canadian publications do not benefit from the economies of scale enjoyed in the United States which has ten times the population, there’s a huge discrepancy in pricing with Canadian subscriptions often costing four times what U.S. subscribers pay. In order to boost sales, American magazines frequently offer subscriptions for twelve dollars a year and even special promotions for five dollars a year can be found. Is this a bad time to bring up free trade? There must be a more workable solution than gradual annihilation. I’ve been waving this banner for years and have been ignored for years. Jane Francisco? Karine Ewart? Moses Znaimer, Mr. Hearst? Any other publishers and editors out there? Call me or email me. We want you to succeed and I’m here for you. Is anyone listening?

Here are links to blogs and websites (click on the link or “like” on Facebook) that baby boomer women can relate to (some are better than others, but judge for yourself):

susanafter60.com

notdeadyetstyle.com

styleyourwaytosuccessover50.com

styleatacertainage.com

stillsexyafter60.com

babyboomermaturewomenclothing.com

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Sharing my secrets to buying a new problem-free laptop

Like buying a car, I don’t need to know what’s under the hood as long as it gets me where I want to go as quickly as possible and preferably without shifting gears. A cup holder would have been be nice.

For many of us non-techies, buying new electronics such as cell phones, telecom services or computers is an experience right up there with sticking needles in your eyeballs. As I detailed in a recent blog “Dear Mr. Gates”, (click here to read), it’s a process characterized by dread, stress, sleepless nights, and hours of calls to a third-world call centre where English is spoken only as second or third language, if at all.  Then, there’s the outlay of hundreds or thousands of your hard-earned dollars, not to mention all the bad swears involved. Sadly, the built-in obsolescence inherent in our electronic devices means we are forced to endure this process for some piece of electronic equipment more often than we would prefer.

I packed all this excitement into a double-header recently with the purchase of a new laptop and the conversion from satellite television to Fibe TV —in the same week. I’d been putting off buying a new laptop for more than a year. My old one was taking so long to process functions I could do the laundry and re-shingle the roof waiting for my e-mails to open. Most of my day was consumed by re-booting and waiting.

I purchased every support option available, which means now I probably won’t need it.

My nervous dread turned to relief and amazement when I actually made a successful conversion to a new laptop. That miracle certainly deserves some post-mortem reflection and good-hearted sharing of information. If it worked for me, it might work for you.

  1. Purchase from a reputable retail outlet that will probably still be in business by the time you get home. I selected the Microsoft store in Square One Shopping Mall in Mississauga because, thanks to our one-way e-mail-based failed love affair, Bill Gates and I are tight. And I figured Microsoft would be committed to a fairly rigid lease with the landlord at the mall ensuring I know where they live should things go sideways.
  2. Try to pick a fairly new employee. They’re more likely to still be keen and not totally burned out by customers humping their giant printers into the store because they can’t make them work with their new computer.
  3. Bribery. When I noticed the sales rep was also left-handed (like me), I gave him my Pentel Energel liquid gel ink pen, specially designed for lefties, from my personal stash. How could he forget such a generous gesture. Anything to grease the wheel should not be overlooked in ensuring he never forgets you and will treat you royally. Don’t try humbugs, though. That’s just sad.
  4. At the risk of sounding sexist, I would ordinarily have preferred a female sales rep assuming she would be more nurturing and empathetic. However, young male sales reps can be more easily manipulated when faced with a gush of old-lady tears, which I was totally prepared to employ if needed.
  5. On the subject of old ladies, don’t be afraid to play the old lady card. When you feign complete ignorance and incompetence the sales reps can be very generous with their time and patience. I find it helps if you speak in a soft, shaky voice too.  And make them speak in language you understand, not technical Klingon.
  6. If Item 5 fails, you can resort to mean old crone. That’s what I did. I made the poor guy read my recent blog posting about my frustrations with electronics (again, click here to read Dear Mr. Gates). Then, I threatened him with my enduring presence at his store if my new computer didn’t work exactly like it should the first time I turned it on. I’m not proud of it, but I think I scared the bejeesuz out of the poor guy. That was probably the clincher that ensured all my old data would be migrated seamlessly to my new laptop. Mission accomplished.

Hallelujah. It works!

It could have been any one or a combination of all the above strategies that sealed my successful transition to a new laptop. I can confidently and honestly tell you that my new laptop works like a charm, just like my old one should have. When my tech-savvy friend Mike asked what I got, I replied “It’s silver”. That’s how much I know about computers. It is in fact an HP Envy 365 Intel Core 17, 7th Gen (whatever all that means) and cost more than three times what I paid for my old Toshiba.  And I purchased every support, replacement and tech assistance option available. I only hope it lasts three times as long which should take this old lady until the end of her time, which I would consider a pretty good investment. If only life were that simple.

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Cheerios – not just for little fingers

Gone but not forgotten.

General Mills is missing a major marketing opportunity. I keep filling out customer surveys from Kellogg’s and other companies hoping someday they’ll actually listen to me about consumer preferences. They continue to ignore my pleas to reduce the amount of sugar in breakfast cereals and instead choose to blatantly defy me by offering new ‘honey-flavoured’ or ‘crunchy’ product lines which is marketing speak for more sugar. For years I have been eating Kashi 7 Whole Grain Puffs which contain zero grams of added sugar, four grams of protein and only 100 calories per cup. Add my half cup of organic Canadian wild blueberries with almond milk and a sprinkle of Kellogg’s Bran Buds and I’m a happy girl. While that breakfast sounds reasonably healthy, the shocker is that the seemingly healthy Bran Buds contain a whopping seven grams of sugar (about two teaspoons) in a mere one-third of a cup. That’s just disgraceful Mr. Kellogg.

Consumers must be super-vigilent about what we eat.

The current problem is that no one carries my beloved Kashi 7 Whole Grains Puffs any more, other than Whole Foods and I refuse to pay their exorbitant prices. The solution has been to use my trusty Amazon Prime account and find the cheapest supplier on-line and order a case of ten boxes to be shipped to my home. But that’s accompanied by complications if it’s coming from the United States. The cost of exchange and duty can be prohibitive.

So I spent a considerable amount of time perusing the cereal aisle reading labels to compare ingredients and nutritional value in search of an alternative. Surprisingly, one that came up a winner was every toddler’s favourite finger snack, General Mills Cheerios. One cup of plain, old-fashioned Cheerios contains only 100 calories and one gram of sugar (¼ tsp). With three grams of protein and three grams of fibre in this tasty oat cereal, I think we have a winner.

Works for me. And I’m a tad older than this consumer.

Instead of General Mills targeting only little fingers (Donald Trump notwithstanding) they could and should be marketing to Baby Boomers. Our sluggish digestive systems would enjoy the boost and our budgets would appreciate having more cash freed up for wine. Cheerios are inexpensive and come in boxes large enough to last more than three days (unlike Kashi whose boxes are now so reduced in size at 6.5 oz. they barely stand up by themselves). The boxes are light in weight for hefting home from the grocery store and for those who care, they’re also gluten-free.

I think I’m going to write Mr. General Mills and suggest they redirect their marketing to a previously ignored demographic, Baby Boomers. They may want to consider paying me a royalty. So, if you happen to see commercials on television of a boomer couple sitting side by side in matching bathtubs watching the sun rise over the ocean while munching a bowl of Cheerios, then you’ll know they heard me. I’m no expert but it works for me, minus the tubs. And since I retired, I make a point of not being awake for sunrises. Until then, I’ll hold off investing in General Mills stock. As if anyone listens to me.

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In order to be truly proud, Canada still has work to do

The Canada Day 150 celebrations over the weekend prompted me to briefly relax my television news embargo. Hoping to see a lot of feel-good immigrant success stories (which I did), national coverage of patriotic local events (which there were) and a healthy dose of congratulatory video vignettes (tick that one off too), I tuned in. What I saw also reminded me of why I keep taking regular news sabbaticals.

The one issue that refuses to go away and deeply disturbs me is our government’s treatment of our indigenous people. Watching the mix-up around the installation of a teepee on Parliament Hill was unsettling. That was followed by a story about a group of bullying idiots throwing live fireworks into a group of indigenous women who had set up a peaceful camp to protest the industrial pollution of their source of drinking water. Another story highlighted the tragedy of forgotten murdered and abused indigenous women whose perpetrators were never caught and many of the women never found.

Surely, as a nation we can do better.

What is it going to take to sort out the problems with our native Canadians? The government has a tragic history of mismanaging the issue and there are struggles within the indigenous community itself. Let’s accept there is fault on both sides but the problems remain. Last year I read a moving book entitled “Invisible North” written by Alexandra Shimo, a young female journalist who moved into a northern native community. It paints a grim picture of life on a remote reserve. Basics such as clean drinking water and a supply of healthy food including fresh fruit and vegetables were scarce to non-existent and prohibitively expense in a community where most of the people are unemployed. Various make-work and entrepreneurial initiatives presented by local bands had been rejected by government authorities. Many communities have no local fire department which means over-crowded, small pre-fab bungalows quickly burn to the ground when there is a fire.

Prime Minister Trudeau seems to lend a sympathetic ear but what happens when he walks away from meetings with local bands? I suspect the government continues to drop the ball since the problems are compounding. Solutions are complicated but is asking for progress too much to ask? Is there not someone who can take this bull by the horns and start unraveling the problems and bring employment opportunities to these remote communities? Coal miners in Virginia are being trained to write and program computer code. Can this not be done for our indigenous Canadians? If call centres can be operated from places like India and the Philippines, why not on remote reserves? Norway has managed to build and operate successful greenhouses to grow local produce in Arctic climates. Can we not do the same?

I strongly recommend reading Invisible North. I honestly do not know what each of us as individuals can do to make the situation better but we do need to keep pressure on our government to stop dithering and start doing. Sympathetic handshakes and listening circles do not provide infrastructure for clean drinking water, health and safety services and access to decent food.  As Canadians, that’s the minimum we should expect from our elected leaders.

Click here to read earlier blog:  Better understanding the challenges of Native Canadians on reserves

To order Invisible North, The Search For Answers on a Troubled Reserve by Alexandra Shimo from Amazon, click here.

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Are the fashion experts crazy or am I?

Boomers just wanna have fun with fashion too.

Call me a bitch but one of my favourite old lady past-times is sitting in my LaZgirl chair mocking and debunking the fashion advice I see on television and in many ‘women’s’ magazines. I love watching CITY TV’s CityLine as well as CTV’s The Marilyn Denis Show and The Social. I truly enjoy those shows but lordy lordy, am I the only one who thinks much of their fashion advice is a lot of hooey? To their credit, many of the models and makeover candidates featured have normal (a.k.a. not stick thin) bodies which makes it easier for we mortals to relate to the fashion challenges presented, but, the ‘before’ pictures are sometimes better than the ‘after’.

The Marilyn Denis show. My favourite host and everyone’s girlfriend.

Peter Papapetrou and Alexis Honce on The Marilyn Denis Show are my favourite targets. Sometimes Papapetrou nails it, but most of the time the outfits he comes up with are jokingly inappropriate. I like Greta Monahan but much of her fashion advice is just plain weird. Last week she took a top-heavy, tall, solidly built woman who wanted to minimize her ample bust area and Monahan put her in a faux-fur vest. Granted, it was in a dark colour but wouldn’t a light-weight fabric have been more flattering? And what woman alive can tolerate the heat generated by spending the day in a fur vest unless you live above the sixty-nineth parallel? Tracey Moore’s fashions could be better. I love her clothing supplier, Freda’s, but her choices often miss the mark. And, I have to seriously question the sensibility of anyone who would be a fan of jumpsuits, which she is. Have you ever tried going to the bathroom in one of those things? I’ll spare you the details.

One of my biggest beefs is the choice of shoes with wide ankle straps on women with short, heavy legs. Then, the fashion experts compound the disaster by putting the ladies in flouncy skirts or dresses. Or, what about the short-waisted women they insist on outfitting in belted dresses or tops with the sad little belt peeking out two inches below the bustline? Much as I criticize Marilyn Denis’s inflexible choice of jeggings and maternity tops on nearly every show, at least she recognizes she has issues with her waistline and tries to accommodate it. Once in a while she opts for a skirt and shows off her gorgeous legs but she should do it more often. And I rarely see anything on The Social’s ladies that I would wear, but then I’m not their age. I do admire their courage though.

CityLine’s Lynn Spence can generally be counted on for good advice.

Lynn Spence is a generously proportioned woman and she understands the difficulties normal women have in trying to dress fashionably. Most of her choices are not too bad but often she seems to favour promoting the retailer more than the interests of fashion for real women. I miss Sandra Pittana. Her taste is more off-beat but always fun to watch. Lisa Rogers has a reasonable fashion sensibility and I generally enjoy most of her choices. Jessica Mulroney’s tastes lean toward styles geared to women who look like her—wisp-thin young working mothers who could wear a tea towel with a bit of string and look great. She shouldn’t have done whatever she did to her upper lip though.

When these so-called fashion experts have access to an entire mall full of clothing or even a single retailer, how can they make such dreadful choices. I’d love to have the resources they do. I find myself screaming at the television, “Is that the best you can do?”. And the fashion magazines are even worse. Where’s the inspiration for real women in a sea of anorexic teenage genetic flukes?

And while I’m ranting here, does anyone recognize that there’s a whole generation of women out there called Baby Boomers who are completely ignored as a potential target market? The majority of makeovers are new mothers returning to the workforce, looking to regain their business chic while coping with postpartum bodies. Boomers are a huge demographic with the time and the money to spend on fashion, not to mention the time to watch daytime television and cruise the malls after a ladies’ lunch. But who am I to criticize? Are the fashionistas living in some parallel universe that I don’t get or is it just me being a fashion-illiterate bitch?

It’s only because we care, sweetie dahlings. Just want to keep the economy rolling along.

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Tim Horton’s franchisees aiming for a shoot-out

I knew it. I just knew things would go south (literally) when Tim Hortons was taken over by American parent company Restaurant Brands International. RBI also owns Burger King and Popeye’s Louisiana Kitchen. How can a company with holdings like those possibly understand what Timmie’s means to Canadian culture? When the takeover happened in 2014, I was concerned Timmie’s would lose its Canadian identity and become just another amorphous American fast-food chain. In fact, I blogged about the issue in September 2015. Click here to read Is Timmies still a Canadian cultural icon?

They were hoping because of our innate niceness we wouldn’t notice.

Well, it seems our sugar-coated chickens have come home to roost. Tim Hortons’ Canadian franchisees plan to launch a $500 million class action suit against the RBI American parent and its senior executives claiming that funds they contribute to marketing and sales have been diverted to other corporate coffers, like administration. Each Tim Hortons franchisee is required to pay 3.5% of their gross sales toward a fund to be used exclusively for marketing, sales and promotion. Basically, RBI’s bean counters and their bosses have been caught with their mitts in the donut jar and are getting their fat fingers slapped. Naturally, Sam Siddiqui, President of the Canadian Division denies the accusation. If they think they’re going to pull the toque over our eyes, they’re skating on thin ice.

As a frequent customer and fan of Timmie’s, I consider myself  bit of an expert on the issue, having already noticed a change. The very thing I was dreading came to pass. RBI totally disregarded our Canadian-ness. When was the last time you saw commercials on television of snotty nosed hockey-sweatered Canadian kids gathering at Timmie’s for hot chocolate after practice? Where did those heart-warming shots of our camouflage-clad Canadian soldiers lining up at a Tim Hortons outlet in Afghanistan go? Have you seen any commercials in the last couple of years of polite, multi-ethnic Canadians rolling up the rim on a Vancouver street or on Signal Hill in St. John’s? No? That’s because the RBI bean counters were covertly diverting franchisee’s money into American corporate coffers and hoping because of our innate Canadian politeness we wouldn’t make a fuss.

Am I the only one who thinks Timmie’s lineups are getting longer?

Yep! The lineups at the drive-thru have been getting longer thanks to staff cuts. They’re messing with the quality of the products and franchisees are being pressured to cut costs in order to sustain American executives’ bonuses. Well, that’s just plain un-Canadian and, sorry, we’re having none of it. We can play dirty too. Tim Horton’s franchisees have declared foul and I for one am proud of them. Nobody takes our good nature for granted, hoping we’ll be distracted by Trump’s softwood lumber threats and free trade war. We’re lacing up our skates, putting our best offensive line out on the ice and fighting for our own double double truly Canadian cup. We were hoping it wouldn’t come to this but the RBI Americans have crossed the blue line once too often and we’re calling a penalty. Team Canada is dropping the puck at centre ice and taking our shot. It’s going to be a barn burner.

P.S. July 13, 2017: The Toronto Star ran this article about the issue a couple of days ago: https://www.bloomberg.com/news/articles/2017-07-12/tim-hortons-operators-worry-chain-is-losing-its-canadian-culture

Click here to read Is Timmies still a Canadian cultural icon?

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Dear Mr. Gates: It’s me again, Lynda, for the umpteenth time

It’s getting harder for Boomers to keep up.

Obviously I’m directing my letters to the wrong person as Bill Gates hasn’t returned any of my emails. Dear I.T. God-in-heaven, whoever you are, I’m at my wit’s end. Trying to manage my I.T. issues is the single largest source of stress in my life (I know, relatively speaking I’m blessed, but still . . .).  You would think that after all these years, technology would be getting simpler not more complicated. I’m convinced my hair loss, weight gain and skin rashes are entirely the result of the stress from trying to resolve problems with my computer, my television and the internet, all of which are supposed to make my life better, not worse.

Yesterday I spent two and a half hours on the phone with Bell Canada because my internet and TV service died early in the morning. I lost count of the number of service reps I spoke to, repeating my simple story a thousand times to each one in succession while they fiddled with keyboards at their end, trying to avoid a service call to my house. Probably my first mistake was switching from satellite television to Fibe TV. Bell installed a new router over the weekend. Now I can’t find any of my favourite channels as Bell doesn’t deem it necessary to provide customers with a printed copy of the new channel guide. When I went on-line to print one out, my ‘search’ yielded nothing but sales pitches. I required the assistance of a telephone service representative to help me find the obscure little link on their website that lists the channels. Hallelujah! When I/we finally found the channel guide, I discovered that our wireless printers no longer recognize the new modem and no amount of fiddling I did with printer and computer configurations would fix it. I may never be able to print again because I don’t think I have the stamina required to sort it out.

My tech issues are making me into a crazy woman. Turning my cell phone on and off is a challenge. I’m never sure about whether it’s really on or off or the status of the battery life. Texting is out of the question so you can be sure I won’t be ‘swiping’ my phone to pay for things anytime soon. I’ve never figured out how to access free movies on Amazon Prime and navigating my new Fibe TV service is on the back burner for now. Fortunately I still have a landline and know how to use it, but I’ve never programmed in frequently-called numbers. I have mastered my microwave oven and can read library books on my iPad but that’s the extent of my technical ability.

I’m beginning to think it’s almost worth giving up retirement and going back to the workforce just to have the support of an I.T. Department with my technical questions. I accept that I will never be tech-savvy and I don’t expect to even keep up. All I want is to be able to function in the world without all the stress caused by my electronic devices. Tomorrow I’m going to pick up a new laptop as my old one barely chugs along these days. It’s slow; it wastes tons of my time waiting for things to open and it can barely handle everyday functions without me having to constantly re-boot. Give me strength. Better, still, more wine please. I’m going to need it.

Peace be with you.

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