BOOMERBROADcast

Enjoy, laugh, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties, and beyond.


Leave a comment

Want to feel better about how you look?


You’re beautiful.

Who among us doesn’t look at magazines or at our own bodies in the privacy of bedroom mirrors or in retail store fitting rooms and wish we were thinner, taller or prettier. The media sets impossibly high standards for appearance and even though we know those pictures are extensively Photoshopped and otherwise altered, we can’t help feeling like we fall short. Well, we’re not short, fat or abnormal. Models are genetic freaks. We’re the normal ones. Here are some statistics that will make you feel a whole lot better about yourself:

  • Average height of Canadian women – 5 ft. 4 inches. Any woman over 5 ft. 10 inches tall is in the 97.6 height percentile. Now who’s the freak?
  • Average waist measurement for Canadian women – 35 inches. For American women it’s 37.5 inches. If you’ve ever seen the portions of nutritionally poor food they dish out in American restaurants you’ll understand why there’s a difference.
  • Average dress size – 14. For American women it’s 16-18. Are you listening retail corporate buyers?
  • Naturally blonde hair and blue eyes are genetically carried by only 17 percent of the population. Most Canadians and Americans carry the dominant brown-eyed gene with recessive blue-eyed genes declining each year.
  • Fully 90 percent of women have cellulite—including models and celebrities. It’s the product of female estrogen and cannot be eradicated. This becomes particularly evident once we are no longer teenagers.

Magazines and other forms of media have finally recognized that no one can relate to the genetic mutants featured in fashion and beauty ads. We’re now seeing mature models like Maye Musk and women with normal-sized bodies being featured in media. While it’s tempting to scream “too little, too late” we have to take whatever we can get in the battle to change perceptions of beauty. We’ve achieved a tiny slice of recognition and if we keep the pressure on advertisers and manufacturers we can turn the tide.

The challenge now is to listen to my own advice. Every time I’m tempted to be critical of some aspect of my appearance, I’ll remind myself of how blessed I really am. I’m alive. I’m healthy. I’m happy. That’s more than enough and more than many people can claim to have. You’re beautiful girlfriend and don’t let anyone tell you otherwise.


6 Comments

Who cares if it’s swimsuit season . . . again?


Seriously??

Many years ago I read about a magazine editor who quit her job at a high-profile international women’s magazine because she just couldn’t face overseeing another annual swimsuit edition. I know how she must have felt because I can’t face another swimsuit season either. All the current magazines are full of tips on how to match a bathing suit to our individual figure types, how to look our best and feel confident. Pages and pages in the fashion mags have been dedicated to the latest swimsuit styles. The tropical patterns and colours are yummy and some of those scraps of fabric cost hundreds of dollars. The Photoshopped models look gorgeous. The reality is grim.

I’ll admit some styles are infinitely more flattering than others, but let’s face it, we’re never ever going to resemble anything close to those pubescent nymphets modelling the various styles featured in the magazine spreads. In fact, most boomers are even reluctant to go out in public in shorts much less a bathing suit. Those with cottages or winter homes in Florida can’t avoid donning a swimsuit occasionally but they’re usually hidden under diaphanous lightweight cover ups when we’re not actually under water.

I’ll have what she’s wearing!

It is virtually impossible for swimsuit designs to overcome what makes so many boomer broads self-conscious about beach wear. No amount of underpinning, tummy panels, supportive straps or bum tuckers will compensate for what nature has bestowed upon us after many decades of living our lives. By the time we’ve tried on dozens of unflattering designs in cramped fitting rooms with unflattering fluorescent lighting, cried a river, paid our dues at Weight Watchers, spray tanned our cellulite and waxed our lady parts to an unsightly, red rash, we’re fed up with the entire exercise. Sure, they tell us to feel good about ourselves regardless of our body shape—easy to say when you’re in your twenties or thirties. I sympathize with that fed-up magazine editor. This summer you’ll find me sitting in the shade and privacy of my back-yard gazebo, wearing elastic-waist shorts and a tee shirt, reading the latest New York Times’ best seller on my iPad mini. The beach is no longer my thing and even if it were, give me a birkini any day.

You’re beautiful mes très chères.


2 Comments

Girls just gotta have shoes


The objects of my affection.

It was love at first sight. As soon as my eyes landed on that incredible pair of Jimmy Choo python pumps in the May issue of Vogue I found myself longing not only for the shoes but for my twenty-year-old feet to put in them. Even though it’s been years, or more like decades since I’ve been able to strut my stuff in killer heels, the old longing and feeling of empowerment bestowed on us by stilettos never leaves us. I could so easily picture my former self wearing those python beauties around the office in my power suit or slipping them on with skinny jeans (the jeans, not me) for a stylish stroll through the mall on a Saturday. Just looking at those babies made my heart beat faster; my imagination conjured up fantasies I haven’t had in years. There was a giant smile on my face just thinking about the possibilities those beauties could bestow on my life. Boomer women totally understand how Cinderella was completely transformed as soon as she put on those magic glass slippers. It’s no fairy tale.

If only we could buy new feet.

In the late sixties and early seventies I lived and worked in downtown Toronto. Too broke and too cheap to invest in subway tokens, I hoofed it everywhere—in heels, usually on the run. From Bloor Street to Front Street I made my way around the downtown core to and from work, to meet friends, to shop and out at night, always on foot. And those young, size seven feet were always shod in the latest fashion. I’ve twisted ankles falling off my platforms, caught spike heels in sidewalk grates and suffered burns and blisters on the balls of my feet from the heat of summer sidewalks burning through thin leather soles. Not once did I think my feet would outlive their best-before date.

Baby boomer women now have a different set of criteria when shopping for shoes. Toe cleavage and strappy high heels have given way to arch supports and low heels with rubber soles, and not the kind the Beatles sang about in 1965. Back in the day, our shoe purchases were treated like decadent works of art, affirmation of our sexiness and stylishness. I’d actually set newly purchased shoes on the diningroom table to admire them when I brought them home. Or I’d place them on my night table so they’d be the first things I’d see when I woke up in the morning. Talk about getting a high. Gorgeous shoes were like little magic carpets that carried us into a fantasy land where we were invincible. And, unlike dress or pant sizes, shoe size was immaterial. In fabulous shoes, our feet looked great no matter what size they were.

After clomping around in rubber sandals I recently squeezed my feet into a pair of stylish suede boots that don’t see much action these days. My back hurt from bending down to put the socks and then the boots on and my feet felt like they were going to explode by the time I got home from shopping. Mes pieds are just not used to such harsh discipline and they object strenuously to any form of confinement. I soooo miss the feet I had when I was twenty years old.

I wonder if those python Jimmy Choos come with industrial strength arch supports and cushy rubber soles? If I win the lottery, perhaps I’ll buy them and prop them up on my mantle, just to admire them like the works of art they are. I could reflect back on the days when I used to listen to the original Rubber Soul in my Mary Quant mini skirts and platforms—back when I could still wear fantasmic shoes. As the Everly Brothers sang so eloquently and in perfect harmony, “All I have to do is dream. Dream. dream, dream”, the siren song of Jimmy Choo and those fabulous shoes.

You’re beautiful mes très chères.


2 Comments

Just don’t ask me to bring hors d’oeuvres


Only if I can pick up a ready-made platter at Costco.

You’re having a pot luck? Great. What can I bring? Dessert? Salad? Veg? NOOOOO! Not an hors d’oeuvre! That’s the one thing I hate to do most in the world—right up there with washing the inside of my kitchen cupboards. Even worse, because it requires planning, specialty shopping, fiddling and figuring out how to keep everything fresh/crisp/moist/whatever. And my creations are never as fresh/crisp/moist or as visually appealing as what everyone else in the world can do so much better. It’s like the time my coworker tore apart and rewrapped all our corporate Christmas gifts for clients because she was appalled at what a sloppy job I’d done. I must say, her exquisitely mitred foil end flaps and creative flair with ribbons was far better than my version which was more like preschoolers playing with paper and scissors. I’m just not engineered to do fiddley.

My idea of artful hors d’oeuvres never looks anything like the symmetrically arranged shrimp atop iced butter lettuce in a seashell glass dish that I’ve enjoyed at friends’ houses. My presentations are more like I went dumpster diving, found some salvageable scraps and arranged them on a platter. Some people even brave the world of hot finger foods and present what appears to be the main course entrée on delicate china plates. Have you ever had those gems of nouvelle cuisine served in individual serving-size Chinese porcelain spoons or in colourful martini glasses with themed toothpicks? They seem far too pretty to eat. Don’t expect anything like that at my house. I’ve been known throw a handful of little bags of leftover Halloween potato chips on the coffee table when unexpected guests drop in for a glass of wine.

And for this food that Lynda has prepared, we are truly thankful!

My biggest objection to this whole hors d’oeuvre business is that it takes the edge off your appetite for dinner. When I’ve spent the better part of an entire day on my feet in the kitchen chopping, ladling, stirring and otherwise slaving over a meal for my guests, I want everyone to come to the table faint from hunger. Then, whether my meal presentation is a success or not, no one will know the difference. They’ll be so starved and desperate for food they can barely sit up, so whatever I serve will be a triumph. “Oh Lynda, this meal is amazing; YOU are amazing!”

When you come to my house, enjoy those Tostitos  and the bowl of Kirkland cashews on your dainty paper cocktail napkin because that’s all you’re getting beforehand. It’s called smart meal planning. And if you have a pot luck and ask me to bring an hors d’oeuvre, I hope you like Halloween potato chips. You can always count on me to do my share.


2 Comments

Hair today; gone tomorrow


Hair loss is not a problem unique to men.

The other day I read an interesting blog posting on a beauty and lifestyle site for mature women. It outlined different strategies for coping with thinning hair as we age. Many women our age have the added challenge of hair regrowth following chemotherapy when new hair is often quite different from its pre-chemo state. Our once glorious manes are no more and we’re constantly on the lookout for ways to enhance thickness, texture, shine and body. Rogaine is one option for thinning hair, although it’s expensive and with limited effectiveness only for as long as you use the product. The science of hair colouring has made tremendous leaps in recent years and for that we’re thankful. Some women use wigs and others clip mini hairpieces into existing hair. Extensions are time-consuming and costly and because they can further damage fragile hair, they’re probably not an option for many boomer women. But they’re de rigueur in the entertainment world.

Hair products today are so plentiful and economical that most of us have such a vast selection in our cupboards we would probably never have to buy more product again as long as we live, if we were to use it all up. I’m totally guilty and my personal stash is embarrassing. Walking the hair care aisle in the drug store or grocery store is an overwhelming experience that can leave us bewildered and confused. All in search of a solution to our hair issues.

In the sixties, we thought our thick, gorgeous, healthy hair would last forever.

Isn’t it ironic that wherever we have hair we don’t want it and where we want to grow hair it’s like trying to cultivate roses in the desert. We spend hours and stupid amounts of money waxing, lasering, threading and otherwise eliminating leg hair, underarm hair and bikini areas. The brunettes and olive-skinned among us may also fight unwanted facial or forearm hair and even blondes aren’t exempt from plucking, waxing or depilatating mustache and chin hairs. The battles never end.

Where we want hair to grow, it stubbornly refuses. Thick, natural eyebrows are now the fashion. Boomers foolishly plucked ours to oblivion in the seventies, not realizing it was a one-way street. Now we’re experimenting with tattooed eyebrows or the new microblading technique. I must say, microblading sounds tempting but I hear it’s not long-lasting which means more maintenance and expense. There’s a resurgence in the use of false eyelashes, whether glue-on strips or professionally applied individual lashes from the salon. I loved wearing false lashes in the sixties, before I wore glasses and before I worried about pulling out my few remaining eyelashes when I ripped off the glued-on strips. We also have the option of getting our eyelashes and brows tinted at the salon to produce the illusion of abundance. Tattooed eyeliner sounds tempting but I’m not confident about the long-term results, and damn, that must hurt. Do I really want to incorporate more expensive, painful maintenance into my already time-consuming and rather tedious repertoire of beauty treatments? What’s a girl to do?

Would you still love me?

Imagine if we were all to rise up in rebellion and let nature take its course—let our body hair flourish wherever it appears and let the hair on our heads fall out, kink, break, go white, whatever. What if it became fashionable for women to have a mustache or a chin like a billy goat. Life would be so much simpler and infinitely cheaper, and if we all looked similarly hirsute, we’d have nothing to feel embarrassed about. Imagine being proud of our mustache? “Oh Lynda, what do you use to get that gorgeous upper lip growing like that? And I’d kill to have a goatee as silky and lustrous as yours!” There are certain cultures that consider it a sign of fertility. What a hairetical idea. I like it.

The downside is that our entire economy could collapse. Imagine the billions upon billions of dollars that presently go into beauty products—advertising, merchandising and manufacturing—suddenly drying up, like our skin or hair on a bad day. Although, as they say, when one door closes, another opens. An entire economy built around leg, face and other body hair grooming products would instantly spring up. Marketers would produce bejewelled, tiny little mustache combs and trimmers (to keep it out of your soup—there are some standards ladies), leg hair conditioners, exotic oils to enhance the shiny bald spots on your scalp, and what about those “natural” dyes that will be needed to make sure the ‘carpet matches the drapes’, as they say.

I’d hate to be responsible for such an apocalypse so I’ll just keep those credit cards ‘a smokin’ in endless attempts to not look how nature intended. When I consider my appearance with hairy legs and pits, chin hairs down to my collarbone and no makeup—well, you get the picture. If I follow up on the microblading thing I’ll let you know how it goes. If you are willing to back me up on the natural hairy look, however, I’ll definitely reconsider. And, once we redirect current social preferences on hair, (depending on where it blooms), I’ll start campaigning about those misplaced standards of beauty regarding weight and preferred amount of body fat. I’m going to be busy and I’ll need your support. Are you in?


1 Comment

The Hudson’s Bay Company welcomes new CEO and this shopper couldn’t be happier


Helena, girlfriend, I really need you to listen. I’m only trying to help.

Canada’s venerable 350-year-old Hudson’s Bay Company (for non-Canadian readers it’s comparable to Macy’s in the U.S.) is getting a new C.E.O. Her name is Helena Foulkes and she comes from CVS, a health-care company with about 9,700 pharmacies in the United States. Since January 2014, Foulkes was the company’s executive vice-president and president of subsidiary CVS Pharmacy. As a shopper, loyal Canadian and feminist I’m thrilled with the news and thought I’d take the initiative on behalf of all baby boomer women and make her feel welcome:

Dear Helena:

Welcome to Canada. When I heard you were taking over the reins at The Hudson’s Bay Company, I was so excited I could hardly pour my Geritol this morning. For more than twenty years I’ve been lobbying The Bay, making suggestions about how they could improve business and keep their retail stores prospering. And for as many years I’ve been ignored. Maybe we finally have someone who will listen. After all—I’m just the customer—what do I know? I hope you don’t mind me calling you Helena. I feel we’re BFFs since I wrote that complimentary post about you on my blog recently: (Click here to read Brushing away wrinkles and imperfections doesn’t fool anyone.”). I was soooo impressed that you took a stand against digitally altered beauty ads (Photoshopping) in CVS stores.

Anyway, Helena, as I said, my emails, snail mail, blog postings and letters to a series of Hudson’s Bay CEOs have all been ignored over the years and I really want The Hudson’s Bay Company to do well. To make your job easier, here are a few simple things you can do that I guarantee will improve sales and sustain your retail business. This is a simple a point-form summary but you’re free to read links to previous posts with further details about the issue which I’ve conveniently included at the bottom of this posting.

  1. Hire more sales associates. If it means eliminating a few pairs of designer jeans from inventory to come up with the money to pay these people, it’ll be a worthwhile investment. Unlike in European stores, it’s impossible to find knowledgeable staff to assist shoppers in Hudson’s Bay stores. This is particularly critical in suburban mall stores which are severely understaffed compared to your downtown Toronto flagship store.
  2. Make the cash register/sales desks easier to find. I once stood in the middle of the second floor of the Square One Bay store in Mississauga and literally yelled for help. The place was abandoned.
  3. Train your sales personnel to take pride in their work. And what about paying these people a more attractive salary to improve morale? Coming from a corporate marketing background myself, I’ve always felt that valued employees should be treated like clients. Happy employees are the secret to the success of the company, just like those ‘contented cows’ who produce good quality milk. Nordstrom sales associates are trained to walk around the counter and hand me my little silver shopping bag like it’s a special gift and they value my business. I like that.

    We really want you to succeed.

  4. Up the ante on the on-line experience for your customers. American retailers have nailed this and Canadian retailers are woefully late to the game. I’m a dedicated on-line shopper who prefers to do business with established retailers. As baby boomers age, we’ll come to depend on this service even more.
  5. Speaking of baby boomers—I just want to remind you that we’re a huge, overlooked target market. We have time; we have money; we love fashion. But no one acknowledges us anymore because we’re not the 18-45 demographic.
  6. On the subject of listening, have you ever considered appointing customer feedback mechanisms? Perhaps on-line surveys or better still, customer councils?

I appreciate you taking the time to read this, Helena. I really do want Hudson’s Bay Company to succeed and grow. If you’ll just take my advice, I think you’ll find the boss will want to give you a raise. Feel free to just call me anytime. Let’s have a cup of tea and sort things out. No charge.

Sincerely, Your friend, Lynda

P.S. To give credit where it’s due, I’m glad someone responded to my earlier plea to upgrade the ladies washrooms in suburban mall stores. They were pretty disgusting and I’m pleased The Bay is making an effort to correct this.

P.P.S. Here are the links I mentioned above:

https://boomerbroadcast.net/2017/06/09/top-10-suggestions-for-hudsons-bay-to-survive/

https://boomerbroadcast.net/2018/02/01/its-my-fault-retail-stores-are-closing/

https://boomerbroadcast.net/2013/10/31/retail-rant-hits-home/

https://boomerbroadcast.net/2013/10/29/the-solution-for-canadian-retailers-is-as-easy-as-1-2-3/

https://boomerbroadcast.net/2016/11/07/what-on-earth-was-the-hudsons-bay-company-thinking/

https://boomerbroadcast.net/2014/08/31/support-is-growing-for-truth-in-advertising/

https://boomerbroadcast.net/2014/01/29/hello-saks-goodbye-bay/

https://boomerbroadcast.net/2013/09/14/how-to-improve-sales-at-hudsons-bay/

https://boomerbroadcast.net/2018/01/19/brushing-away-wrinkles-and-imperfections-doesnt-fool-anyone/

http://www.cbc.ca/news/business/hbc-cvs-helena-foulkes-1.4520526

Feel free to comment and/or

share this blog on the links below↓


8 Comments

There’s work and then there’s ironing


Princess Diana once confessed that she enjoyed ironing. I totally get it. Like Di, I find the job of ironing to be somewhat zen-like, calming and relaxing. Ever since I started setting my ironing board up in front of the television to watch The Mary Tyler Moore Show in the seventies, I can honestly say I do not regard it as a chore. But my instruments and environment have to be exactly to my specifications, much like professional chess players, athletes and Glenn Gould. When the world’s fastest typist, the late Barbara Blackburn once failed to meet her usual high output of up to 212 wpm on a manual typewriter in front of an audience, she attributed her disappointing performance to her chair being adjusted one-quarter of an inch too low. We artists have specific standards.

Ever since my Mary Tyler Moore-watching days, I’ve scheduled my ironing to coincide with watching a favourite television show and the time just flies by. After putting up with a wobbly, inferior ironing board for years, I finally bit the bullet and purchased one of those sturdy extra-wide European models that cost about $150.00 and I can vouch for the fact they are so worth the money. It’s solid, has a rack for piling finished garments, an attached rack for the iron and slots in the frame for stacking empty hangers. Of course, a proper ironing board requires a serious iron that can guarantee an abundance of steam. Thus, another serious investment in a Rowena iron. Fortunately I haven’t yet felt the need for a Miele electric mangle for pressing sheets, pillowcases and tablecloths which is fortunate as they cost more than $3,000.00, Other than hotels and restaurants, who uses that many tablecloths?

One place where I draw the line, however, is men’s shirts. My husband’s wardrobe has been carefully curated so his everyday shirts are no-iron and dress shirts are handled by the dry cleaner. Does that make me a bad wife? I don’t mind ironing my own things, but men’s shirts are just plain drudgery. I once had a friend whose husband did all the ironing and he threatened to quit unless she stopped buying 100% cotton blouses. He understood the difference between work and pleasure.

You can’t deny it’s a beautiful thing.

I also have a passion for 100% linen tea towels—not cotton and not 50/50. I like to pick them up as souvenirs from places I’ve visited. It’s particularly satisfying to iron linen tea towels which always look so colourful, crisp and orderly when neatly pressed and stacked next to a pile of freshly ironed pillow cases. I use scented linen water to spray whatever I’m ironing so my spirits are always uplifted by the scents of lavender or ocean breezes. And there’s nothing as satisfying as admiring a line of freshly ironed blouses and tops. Call me crazy but it’s a truly rewarding sight. Let’s be clear. This doesn’t mean you can start sending me your laundry to iron. The Marilyn Denis Show and CityLine are each only an hour-long and there’s only so much I can accomplish in such a tight time frame. We don’t want it to become work and we have our standards.

Stay special mes très chères.

Feel free to comment and/or

share this blog on the links below.