BOOMERBROADcast

Enjoy, laugh, disagree or simply empathize with those who lived life in THE sixties and are now rockin' life in THEIR sixties, and beyond.


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Hair today; gone tomorrow


Hair loss is not a problem unique to men.

The other day I read an interesting blog posting on a beauty and lifestyle site for mature women. It outlined different strategies for coping with thinning hair as we age. Many women our age have the added challenge of hair regrowth following chemotherapy when new hair is often quite different from its pre-chemo state. Our once glorious manes are no more and we’re constantly on the lookout for ways to enhance thickness, texture, shine and body. Rogaine is one option for thinning hair, although it’s expensive and with limited effectiveness only for as long as you use the product. The science of hair colouring has made tremendous leaps in recent years and for that we’re thankful. Some women use wigs and others clip mini hairpieces into existing hair. Extensions are time-consuming and costly and because they can further damage fragile hair, they’re probably not an option for many boomer women. But they’re de rigueur in the entertainment world.

Hair products today are so plentiful and economical that most of us have such a vast selection in our cupboards we would probably never have to buy more product again as long as we live, if we were to use it all up. I’m totally guilty and my personal stash is embarrassing. Walking the hair care aisle in the drug store or grocery store is an overwhelming experience that can leave us bewildered and confused. All in search of a solution to our hair issues.

In the sixties, we thought our thick, gorgeous, healthy hair would last forever.

Isn’t it ironic that wherever we have hair we don’t want it and where we want to grow hair it’s like trying to cultivate roses in the desert. We spend hours and stupid amounts of money waxing, lasering, threading and otherwise eliminating leg hair, underarm hair and bikini areas. The brunettes and olive-skinned among us may also fight unwanted facial or forearm hair and even blondes aren’t exempt from plucking, waxing or depilatating mustache and chin hairs. The battles never end.

Where we want hair to grow, it stubbornly refuses. Thick, natural eyebrows are now the fashion. Boomers foolishly plucked ours to oblivion in the seventies, not realizing it was a one-way street. Now we’re experimenting with tattooed eyebrows or the new microblading technique. I must say, microblading sounds tempting but I hear it’s not long-lasting which means more maintenance and expense. There’s a resurgence in the use of false eyelashes, whether glue-on strips or professionally applied individual lashes from the salon. I loved wearing false lashes in the sixties, before I wore glasses and before I worried about pulling out my few remaining eyelashes when I ripped off the glued-on strips. We also have the option of getting our eyelashes and brows tinted at the salon to produce the illusion of abundance. Tattooed eyeliner sounds tempting but I’m not confident about the long-term results, and damn, that must hurt. Do I really want to incorporate more expensive, painful maintenance into my already time-consuming and rather tedious repertoire of beauty treatments? What’s a girl to do?

Would you still love me?

Imagine if we were all to rise up in rebellion and let nature take its course—let our body hair flourish wherever it appears and let the hair on our heads fall out, kink, break, go white, whatever. What if it became fashionable for women to have a mustache or a chin like a billy goat. Life would be so much simpler and infinitely cheaper, and if we all looked similarly hirsute, we’d have nothing to feel embarrassed about. Imagine being proud of our mustache? “Oh Lynda, what do you use to get that gorgeous upper lip growing like that? And I’d kill to have a goatee as silky and lustrous as yours!” There are certain cultures that consider it a sign of fertility. What a hairetical idea. I like it.

The downside is that our entire economy could collapse. Imagine the billions upon billions of dollars that presently go into beauty products—advertising, merchandising and manufacturing—suddenly drying up, like our skin or hair on a bad day. Although, as they say, when one door closes, another opens. An entire economy built around leg, face and other body hair grooming products would instantly spring up. Marketers would produce bejewelled, tiny little mustache combs and trimmers (to keep it out of your soup—there are some standards ladies), leg hair conditioners, exotic oils to enhance the shiny bald spots on your scalp, and what about those “natural” dyes that will be needed to make sure the ‘carpet matches the drapes’, as they say.

I’d hate to be responsible for such an apocalypse so I’ll just keep those credit cards ‘a smokin’ in endless attempts to not look how nature intended. When I consider my appearance with hairy legs and pits, chin hairs down to my collarbone and no makeup—well, you get the picture. If I follow up on the microblading thing I’ll let you know how it goes. If you are willing to back me up on the natural hairy look, however, I’ll definitely reconsider. And, once we redirect current social preferences on hair, (depending on where it blooms), I’ll start campaigning about those misplaced standards of beauty regarding weight and preferred amount of body fat. I’m going to be busy and I’ll need your support. Are you in?


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The Hudson’s Bay Company welcomes new CEO and this shopper couldn’t be happier


Helena, girlfriend, I really need you to listen. I’m only trying to help.

Canada’s venerable 350-year-old Hudson’s Bay Company (for non-Canadian readers it’s comparable to Macy’s in the U.S.) is getting a new C.E.O. Her name is Helena Foulkes and she comes from CVS, a health-care company with about 9,700 pharmacies in the United States. Since January 2014, Foulkes was the company’s executive vice-president and president of subsidiary CVS Pharmacy. As a shopper, loyal Canadian and feminist I’m thrilled with the news and thought I’d take the initiative on behalf of all baby boomer women and make her feel welcome:

Dear Helena:

Welcome to Canada. When I heard you were taking over the reins at The Hudson’s Bay Company, I was so excited I could hardly pour my Geritol this morning. For more than twenty years I’ve been lobbying The Bay, making suggestions about how they could improve business and keep their retail stores prospering. And for as many years I’ve been ignored. Maybe we finally have someone who will listen. After all—I’m just the customer—what do I know? I hope you don’t mind me calling you Helena. I feel we’re BFFs since I wrote that complimentary post about you on my blog recently: (Click here to read Brushing away wrinkles and imperfections doesn’t fool anyone.”). I was soooo impressed that you took a stand against digitally altered beauty ads (Photoshopping) in CVS stores.

Anyway, Helena, as I said, my emails, snail mail, blog postings and letters to a series of Hudson’s Bay CEOs have all been ignored over the years and I really want The Hudson’s Bay Company to do well. To make your job easier, here are a few simple things you can do that I guarantee will improve sales and sustain your retail business. This is a simple a point-form summary but you’re free to read links to previous posts with further details about the issue which I’ve conveniently included at the bottom of this posting.

  1. Hire more sales associates. If it means eliminating a few pairs of designer jeans from inventory to come up with the money to pay these people, it’ll be a worthwhile investment. Unlike in European stores, it’s impossible to find knowledgeable staff to assist shoppers in Hudson’s Bay stores. This is particularly critical in suburban mall stores which are severely understaffed compared to your downtown Toronto flagship store.
  2. Make the cash register/sales desks easier to find. I once stood in the middle of the second floor of the Square One Bay store in Mississauga and literally yelled for help. The place was abandoned.
  3. Train your sales personnel to take pride in their work. And what about paying these people a more attractive salary to improve morale? Coming from a corporate marketing background myself, I’ve always felt that valued employees should be treated like clients. Happy employees are the secret to the success of the company, just like those ‘contented cows’ who produce good quality milk. Nordstrom sales associates are trained to walk around the counter and hand me my little silver shopping bag like it’s a special gift and they value my business. I like that.

    We really want you to succeed.

  4. Up the ante on the on-line experience for your customers. American retailers have nailed this and Canadian retailers are woefully late to the game. I’m a dedicated on-line shopper who prefers to do business with established retailers. As baby boomers age, we’ll come to depend on this service even more.
  5. Speaking of baby boomers—I just want to remind you that we’re a huge, overlooked target market. We have time; we have money; we love fashion. But no one acknowledges us anymore because we’re not the 18-45 demographic.
  6. On the subject of listening, have you ever considered appointing customer feedback mechanisms? Perhaps on-line surveys or better still, customer councils?

I appreciate you taking the time to read this, Helena. I really do want Hudson’s Bay Company to succeed and grow. If you’ll just take my advice, I think you’ll find the boss will want to give you a raise. Feel free to just call me anytime. Let’s have a cup of tea and sort things out. No charge.

Sincerely, Your friend, Lynda

P.S. To give credit where it’s due, I’m glad someone responded to my earlier plea to upgrade the ladies washrooms in suburban mall stores. They were pretty disgusting and I’m pleased The Bay is making an effort to correct this.

P.P.S. Here are the links I mentioned above:

https://boomerbroadcast.net/2017/06/09/top-10-suggestions-for-hudsons-bay-to-survive/

https://boomerbroadcast.net/2018/02/01/its-my-fault-retail-stores-are-closing/

https://boomerbroadcast.net/2013/10/31/retail-rant-hits-home/

https://boomerbroadcast.net/2013/10/29/the-solution-for-canadian-retailers-is-as-easy-as-1-2-3/

https://boomerbroadcast.net/2016/11/07/what-on-earth-was-the-hudsons-bay-company-thinking/

https://boomerbroadcast.net/2014/08/31/support-is-growing-for-truth-in-advertising/

https://boomerbroadcast.net/2014/01/29/hello-saks-goodbye-bay/

https://boomerbroadcast.net/2013/09/14/how-to-improve-sales-at-hudsons-bay/

https://boomerbroadcast.net/2018/01/19/brushing-away-wrinkles-and-imperfections-doesnt-fool-anyone/

http://www.cbc.ca/news/business/hbc-cvs-helena-foulkes-1.4520526

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To remain fashionable, I might have to get a job . . . again


Blazers are making an encore performance.

The reason? Blazers are back in fashion and I love blazers. I gave all my office clothes to charity when I retired but kept a couple of items that I was particularly fond of. One was a beautifully constructed double-breasted gray pinstripe wool blazer with matching vest that was part of a suit (due to waistline issues, the pants retired too). It was made by Mondi, a German brand that no longer exists but I paid a ridiculous amount of money for it thirty years ago and I just can’t bring myself to part with it.

It’s fun to reflect on the spectrum of fashions boomer gals have worn to work over the years. In the sixties we were just starting out and riding high on Twiggy and our newfound fashion and lifestyle freedom. We had a collection of mini dresses and skirts that make me cringe now when I think of bending over filing cabinets, riding up escalators or climbing steps in the subway. But that was when we still had firm thighs and no cellulite so we bounced around without a thought about modesty. The seventies ushered in maxi length skirts in Laura Ashley prints with go-go boots and form-fitting finely knitted turtlenecks. Those skirts often had matching cowl scarves and we felt oh-so elegant. Our sky-high hair was permed within an inch of its life and sprayed until it wouldn’t move in hurricane.

In the eighties the rules were clear and we abided by them.

By the eighties we were maturing into our ‘careers’ and dressing for success with neat little suits and soft bow ties. Power dressing was the big news in fashion and that’s when I bought that Mondi suit. One year I received a particularly generous bonus at work which I immediately blew on a burgundy-coloured ‘Ultra-suede’ skirt suit that cost me a fortune. I wore it for only one season. The memory of that folly is still a major ouch. Ports was a big brand name back then. We loaded up on their corduroy suits, dresses and silk blouses with dry cleaning bills that nearly bankrupted me. That was before I realized that despite the warning label, silk can be hand washed.

Our fashion tastes in the nineties were restrained by the nearly decade-long recession. Most of us were lucky to even keep our jobs and I was on the receiving end of downsizing that was characteristic of that terrible decade. Discretionary spending on our wardrobe was severely curtailed. By the time we bounced back, Jones of New York was the safest and most affordable fashion brand for working women. Once more we suited up for power but at a better price point and using a little more common sense. By the time I retired in 2005, casual Friday had grown to nearly every day of the week. Pantyhose became a thing of the past, bare feet appeared in open-toed shoes. The old career-advancing adage “dress for the job you aspire to” soon became irrelevant as everyone turned up at work in whatever struck their fancy.

I never felt more powerful, however, than when I was turned out in a smart, tailored blazer with a classy silk blouse. There was something about the structure, the shoulders, the architecture of a blazer that gave me a feeling of supreme confidence when I walked into a meeting. I never had that same sense of empowerment when dress codes relaxed and I wasn’t wearing the blazer and serious wardrobe. Now they’re back and I’m loving the wonderful Glen plaids, houndstooth and windowpane checks. I’ve always loved the look of a well-cut blazer and today we can wear them casually with skinny denim jeans and good shoes or boots. Proper blazers cover errant bums and disguise long-gone waistlines. It makes me want to go out and load up on wonderful blazers again but I’d be all dressed up with no place to go.

Take your time, dear. We don’t have to go back to the office anymore.

I still have an off-white cotton twill Michael Kors blazer trimmed in black grosgrain and leather that I bought nearly twenty years ago. Maybe it’s time to haul that and my Mondi pinstripe out of the back of the closet, brush them off and feel the power once again—even if it’s just to go the grocery store or the mall. It would save me having to get a job to show off my power blazers. Or, better still, I could meet my boomer gal pals for lunch. The best part? After lunch, we don’t have to rush and head back to the office any more. We’re retired, just like those lovely old blazers, but there’s still lots of life left in us yet.

You’re beautiful mes très chères.

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Brushing away wrinkles and imperfections doesn’t fool anyone


Kudos to American pharmacy chain CVS who recently announced they will stop using digitally altered images in promoting their beauty products. Helena Foulkes, President of CVS (it’s no coincidence the initiative is launched by a woman) credits this decision as a response to “the bigger conversation women are having over their own level of empowerment”. Foulkes rightly objects to being complicit in sending women a false message of perfection by digitally altering photographic images. The practice has the effect of diminishing women’s level of self-esteem and generating feelings of inadequacy.

Boomers are still beautiful without all the digital altering of pictures.

We all know that advertising images are carefully and extensively altered to correct imperfections and it is depressing to compare our own faces to those used in beauty ads. We also understand the motives and intent. It’s about chasing dreams. Dreams sell product. Showing wrinkles does not sell so-called miracle cures. One way advertisers have of overcoming the restrictions on ‘Photoshopping’ is by using ever younger models to promote their products. But we’re not fooled. In fact, we’re angered and offended that manufacturers and advertisers actually think we believe we’ll achieve the skin of a 20-year-old if we use their products. Truth in advertising rarely exists and probably never will.

That being said, I commend the CVS decision. We’re not stupid and women do want to feel better about ourselves not worse. It’ll be interesting to see how this plays out. I really wouldn’t object to looking as good as Diane Keaton or Helen Mirren look in real life, without digital enhancements but whether others feel the same remains to be seen. We all want to look our best and most of us have finally figured out how to do just that with a little help from our cosmetics friends. We’re not going to be snapping selfies when we first wake up. By the time we’ve slapped on some blusher, mascara and a bit of lipstick or gloss we’re ready to face the day and our public. Good lighting helps too.

Youth and beauty are not mutually exclusive.

Boomer gals may no longer have the long, slender necks, poreless complexions, perfect bone structure and soft, full lips artfully concocted in the ads, but each of us knows we possess an individual kind of beauty. Some of us may no longer have a waistline but are blessed with beautiful skin. Others have fascinating eyes that come alive with a bit of mascara and liner. I know many boomers whose smiles alone can light up a room. We love fashion. We love looking our best and feeling good about ourselves. Digitally altered promotional photos only make us feel worse as we sigh and flip to the next page of a magazine. The movement toward respecting women of all ages is gaining momentum as evidenced by mature models on magazine covers and fashion features about gray hair. Give us credit for the beauty we each possess and let’s hope more companies have the courage to follow the lead of CVS.

You’re beautiful mes très chères.

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There’s work and then there’s ironing


Princess Diana once confessed that she enjoyed ironing. I totally get it. Like Di, I find the job of ironing to be somewhat zen-like, calming and relaxing. Ever since I started setting my ironing board up in front of the television to watch The Mary Tyler Moore Show in the seventies, I can honestly say I do not regard it as a chore. But my instruments and environment have to be exactly to my specifications, much like professional chess players, athletes and Glenn Gould. When the world’s fastest typist, the late Barbara Blackburn once failed to meet her usual high output of up to 212 wpm on a manual typewriter in front of an audience, she attributed her disappointing performance to her chair being adjusted one-quarter of an inch too low. We artists have specific standards.

Ever since my Mary Tyler Moore-watching days, I’ve scheduled my ironing to coincide with watching a favourite television show and the time just flies by. After putting up with a wobbly, inferior ironing board for years, I finally bit the bullet and purchased one of those sturdy extra-wide European models that cost about $150.00 and I can vouch for the fact they are so worth the money. It’s solid, has a rack for piling finished garments, an attached rack for the iron and slots in the frame for stacking empty hangers. Of course, a proper ironing board requires a serious iron that can guarantee an abundance of steam. Thus, another serious investment in a Rowena iron. Fortunately I haven’t yet felt the need for a Miele electric mangle for pressing sheets, pillowcases and tablecloths which is fortunate as they cost more than $3,000.00, Other than hotels and restaurants, who uses that many tablecloths?

One place where I draw the line, however, is men’s shirts. My husband’s wardrobe has been carefully curated so his everyday shirts are no-iron and dress shirts are handled by the dry cleaner. Does that make me a bad wife? I don’t mind ironing my own things, but men’s shirts are just plain drudgery. I once had a friend whose husband did all the ironing and he threatened to quit unless she stopped buying 100% cotton blouses. He understood the difference between work and pleasure.

You can’t deny it’s a beautiful thing.

I also have a passion for 100% linen tea towels—not cotton and not 50/50. I like to pick them up as souvenirs from places I’ve visited. It’s particularly satisfying to iron linen tea towels which always look so colourful, crisp and orderly when neatly pressed and stacked next to a pile of freshly ironed pillow cases. I use scented linen water to spray whatever I’m ironing so my spirits are always uplifted by the scents of lavender or ocean breezes. And there’s nothing as satisfying as admiring a line of freshly ironed blouses and tops. Call me crazy but it’s a truly rewarding sight. Let’s be clear. This doesn’t mean you can start sending me your laundry to iron. The Marilyn Denis Show and CityLine are each only an hour-long and there’s only so much I can accomplish in such a tight time frame. We don’t want it to become work and we have our standards.

Stay special mes très chères.

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Living my dreams through Vanity Fair’s Tina Brown


What could be more enthralling than reading someone’s diary, especially someone who regularly rubs shoulders with the rich and famous? It feels forbidden, furtive, even a bit titillating. We’re discovering that person’s innermost thoughts, opinions and impressions in the context of their daily life. And when that life is one lived in the rarefied circles of Tina Brown, editor of Vanity Fair magazine from 1984 to 1992, it’s delicious beyond words. Which explains why I binge-read her book Vanity Fair Diaries in three or four-hour bursts until my eyes wouldn’t focus any longer. Brown is responsible for those avant-garde covers of a naked, pregnant Demi Moore and a moonwalking Michael Jackson.

Tina Brown is an upper middle-class British-born baby boomer, educated at Oxford University. At the age of twenty-five, she was hired to revitalize that famous British magazine, Tatler, which she did with skill and originality. Five years later she was bored and started looking for new opportunities. Across the Atlantic, Condé Nast in New York City was looking for someone to breathe new life into their ailing Vanity Fair magazine. After a six-month mating dance, Tina Brown was hired. Along with her husband Harry Evans, former editor of The Times of London they moved to New York, found an apartment, bought a weekend retreat on Long Island and began the dizzying life of news makers and reporters. She systematically dismantled the old VF staff and rebuilt on new foundations with creative people she knew could produce and deliver her vision.

Tina Brown’s husband, Harry Evans, a media star in his own right, was a strong supporter of his wife’s ambitions.

Naturally, any shakeup in business involves casualties. The politics and behind-the-scenes psychological games required to get a successful magazine to print involve a mind-boggling complex skill set of business smarts, networking connections, branding, marketing, creativity and ego management. Any senior business manager will confirm that one of the most difficult aspects of the job is handling the personnel issues and this is particularly true when dealing with sensitive creative types. Toss ego, personal wealth and power into the mix and it’s a volatile brew.

The name-dropping in this book is unavoidable and reading her accounts of interactions with famous people over the years is fascinating.  Her descriptions of daily events range from educational and informative to bitchy and salacious with wonderful and rather prophetic observations sprinkled throughout the book:

On observing the working women in the office of her real estate agent: “Looking at all these tense New York women, a little frayed, a little underpaid,  enough to keep them hooked on their career  path but not enough to finance escape. I felt they are the new prisoners of the American dream, always working harder than the guys and dealing and redealing the paperwork.”

On trophy wives: The perennial irony here is that men still have all the cards. “They can be driven bastards for years and ignore their kids. Then when they mellow out they can have a younger wife, a new family, and all the perks of a fresh start.”

On the pursuit of acquisition: “Without any market research he has crystallized the current longing for tradition and what he describes as the ‘lack of loveliness in the rootless, unbeautiful lives of the modern American woman who knows that deep down all the running is leading every day to a lesser life.”

With daring photos by Annie Leibovitz, Vanity Fair covers broke new ground.

On dealing with male entitlement: “On the Washington shuttle on the way to Kay Graham’s seventieth birthday party . . . I am sitting across from the Wall Street investor and CEO of CBS, Larry Tisch. He asked me to reach up to the overhead compartment to get down his jacket and I tipped it upside down so all his money and pens and credit cards rained down on his bald head, and he had to grovel around under the seat and retrieve them.”

On working mothers’ quality time with children: “Quality time is a myth. Babies want slow, wasted time together, not intense nose-to-nose ‘involvement’. There is no comparison.”

On (prophetically) reading Donald Trump’s The Art of the Deal in September 1987: “It feels, when you have finished it, as if you’ve been nose to nose for four hours with an entertaining con man and I suspect the American public will like nothing better. . . Marie has been able to establish such a pattern of lying and loudmouthing in Trump that it’s incredible he still prospers and gets banks to loan him money. . . He’s like some monstrous id creation of his father, a cartoon assemblage of all his worst characteristics mixed with the particular excesses of the new media age. The revelation that he has a collection of Hitler’s speeches at the office is going to make a lot of news.”

On technology: January, 1990: “By the mid-nineties computer owners will be able to buy everything from their home offices and retail marketing will become a dinosaur.”

On the importance of political skills in business: “Having political instincts is always underestimated as a requisite for hiring. In fact, calling someone ‘political’ is usually pejorative, implying manipulation and distrust, but many jobs are impossible to succeed at without political skills.”

On being patronized by male superiors for “throwing money around” :” As if I am some ditzy girl run amok with the budget . . . instead of acknowledging our 63 percent rise in circulation and tripling of ad pages from 431 in 1985 to 1,193 today (April 1989). So fuck all the naysayers. I am so over being patronized by know-all guys.”

Brown is candid about money issues. She started working at Vanity Fair for a salary of $130,000.00. She’s forthcoming about her real estate costs, raises and salary negotiations. Like most women, she toiled for years earning less than men in her profession who oversaw magazines with smaller circulation, less ad revenue and generating less profit than VF. We’ve all been there, but Brown eventually made the smart decision to have a professional third-party negotiate her compensation package.

Is my future life destined to be editor of national magazines? Maybe I should stick with my own one-person band, Boomerbroadcast.

I’ve always envisioned being reborn in my next life as editor of national women’s magazine. Not the kind that gives you tips on how to cope with the crush of holiday entertaining or how to ensure your kids get into the best Montessori schools, but the other kind, like VF or MORE magazine, that beacon for ‘women of a certain age’ that was sadly discontinued a couple of years ago, first its Canadian edition and finally by its American publisher. MORE was an intelligent mix of business advice, fashion, current events and general interest pieces for mature women with interests beyond hearth and home—sort of a VF lite.

A few months ago I read The Price of Illusion by Joan Juliet Buck former editor of Paris Vogue and having just finished Vanity Fair Diaries by Tina Brown, I’m reconsidering my career ambitions for my next life. I must say, Vanity Fair Diaries is a guaranteed page-turner. It’s not a memoir reflecting on times past, but an actual diary written in real-time. It reads like a time capsule allowing us to compare how things and people turned out over time. While being editor of such a glamorous and relevant magazine may seem like a dream job, there’s a lot of hard work involved. The constant churn of political manoeuvring, business strategizing and networking is physically, mentally and emotionally stressful and the demands on personal time make home and family life challenging.

Like most women, Brown constantly struggled with the demands of combining motherhood and career.

In the midst of all this, Brown had two babies, one with developmental challenges resulting from premature birth, and she still managed to maintain her love affair with her husband. She constantly struggled with the bilateral demands of trying to be the best mother she could be and the best magazine editor she could be. That’s a tall order for anyone. I must admit I might not be up to the task, much as I think I would like the job. Perhaps I’ll have to settle instead for living the life of editor of a national magazine vicariously through reading books by wonderful, talented women like Tina Brown and Joan Buck. In the meantime, I’ll just stick to blogging with my staff of one (me), my limited and precious readership (you) and no politics, ego or money involved. Well, maybe a bit of ego (mine) but that’s the joy and benefit of being your own boss.

Stay special mes très chères.

Click here to read my earlier review of The Price of Illusion by Joan Buck

To order Vanity Fair Diaries by Tina Brown from Amazon.com, click here.

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Are baby boomer women becoming less invisible?


Is it a mirage or are we gaining ground? The October issue of Italian Vogue, The Timeless Issue was dedicated to ‘mature’ women and featured Lauren Hutton on the cover. I was hoping to share some of their wisdom and bounty with Boomerbroadcast readers but I tried everywhere and couldn’t score a copy so we’ll just have to take their word for it. The good news is that when I was in Chapters/Indigo in October I did spot the British magazine woman&home (which sounds rather mumsie but is actually refreshingly ‘broad’) and it was all about us. Yes. It’s true. A magazine targeted at and about our generation—the smart, educated and hardworking demographic with a bit of experience under our elastic waist belts and some disposable change in our purses to spend on fashion and lifestyle. Imagine my delight. If you can find a copy of the October edition of British woman&home I assure you it’s worth the hefty $9.99 price tag as it was cover-to-cover full of relevant material for baby boomer women.

Lauren Hutton’s back on the runway and from time to time I see great fashion coverage on the internet of Ali McGraw in all her boho splendiforousness. I don’t normally look to celebs for fashion and style inspiration but Diane Keaton is a major exception along with the amazing Helen Mirren. Maye Musk is high-profile these days and although these ladies are all stick thin (which most boomers are not), the recognition is definitely encouraging.

Kudos to CITY-TV’s CityLine and CTV’s The Marilyn Denis Show for including mature and normal-sized women along with the requisite skinnies in their fashion presentations. Seeing an amply proportioned mature woman confidently walking out in stylish fashion is inspiring and gratifying. Blogs and websites for women our age are proliferating. I enjoy perusing these sites and try to share the good ones with Boomerbroadcast readers. It’s where I get most of my personal fashion inspiration since magazines are totally bereft of anything we can relate to. If you come across something you like and would like to share, please do so. We’re all in this together. Stay beautiful mes très chères.