BOOMERBROADcast

The voice of baby boomers, the silenced majority. Rants and reflections on lifestyle, fashion, current events, books and more . . .

Step right up and behold the wonders of the season

Leave a comment

I think I can; I think I can, but I may need help to put on the brakes.

When I walk into a department store at this time of year I feel like a mouse standing in front of a trap loaded with lovely fresh Gruyère, wagging my cute little tail with a sense of anticipation and a teensy bit of caution. My nose and my credit card are twitching, my ears are perked up taking in the cuddly Christmas music and my belly is calling out for gratification. I want all the cheese and I want it now. The cosmetics department is strategically positioned at the entrance to every store because that’s how their marketing gurus bait us as soon as we walk in the door. It’s particularly hazardous during the holiday season because everything is festooned with sparkles, sequins, tulle and ribbon unlike any other time of year. And what girl can resist bling? Visions of sugar plums dance before our innocent, unadorned eyes.

My Achilles heel.

Speaking of eyes, have you tried the latest bedazzled glittery palette of eye shadows? Electric turquoise, sparkly bronze, shimmery green, deep sea iridescent blue; they’re all on display and irresistibly packaged with a bonus highlighting apricot blusher in a clever little compact resembling an evening clutch. With a little leopard motif. And if I spend just $65.00, I can score a travel case loaded with more than $400.00 worth of products for a mere $85.00 extra. By my calculations, that’s a savings of $315.00? How can I resist? The fact that the travel case and most of its contents are of no use to me is irrelevant. I’m smitten. Hooked. Sucked in. But not quite.

Then, there’s perfume. The bottles enchant me; the fragrances rarely do, which is why the fragrance companies hire top designers to create new, glamorous decanters that gullible people like me can’t resist. And at this time of year, they’ll toss in a cute purse-sized atomizer and a lovely bottle of matching body lotion exquisitely packaged in a gilded gift box with pink and gold grosgrain ribbon. My heart is screaming “Load up” while my brain says, “Whoahh girl! You already have #$%^ bottles of perfume and you’re running out of spaces to put them.”

‘Tis the season to stay home and cocoon.

Due to my advanced age, I’ve been down this road before. Over the years I’ve learned to resist the cosmetics sirens calling my name. I even have photographic evidence to remind me of my previous falls from sanity. The only solution I’ve found to avoid these seasonal promotions is to avoid department stores altogether until mid-January. I should be able to accomplish this because in our world of over-abundance and rampant consumerism, my family and friends have reached a “No gifts” agreement which suits us just fine. I may not be sporting the latest fluorescent yellow eye shadow or be wearing a debt-inducing glamorous new sparkly outfit this season, but that’s OK. I just wish January would hurry up and get here before I make a grab for the cheese, which will just leave me feeling constipated and hating myself. That would not be in the spirit of the season at all.

To order a copy of my latest book BOOMER BEAT from Amazon, click here.

Author: Lynda Davis

As an early Baby Boomer, born in 1947, it seems to me that as we approach our retirement years, Boomers have gone from being the energy driving our nation to slowly becoming invisible. We risk losing our identity as society remains stubbornly youth-centric. And the irony is that Gen Xers and Ys are not the majority; we are. BOOMERBROADcast is my platform for being the voice of Baby Boomers, women in particular. We've generated a lot of changes over the decades but there's still a long way to go. After a 40-year career in the corporate world, I've taken up expressing the observations and concerns of our generation. Instead of pounding the pavement in my bellbottoms with a cardboard sign, I'm pounding my laptop (I learned to type on a manual typewriter and old habits die hard). If you have issues or concerns you would like voiced or have comments on what I've voiced, I'd love to hear from you. We started breaking the rules in the sixties and now that we're in our sixties it's no time to become complacent. Hope you'll stay tuned and if you like BOOMERBROADcast, share it with your friends. Let's rock n' roll! If you would like to be notified whenever I publish a new posting, click on the little blue box in the lower right of your screen that says +Follow→ Lynda Davis

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.