Take my advice – # 2

Following up my earlier posting Take My Advice and Live Happily Every After, I know my readers have been waiting anxiously for the next installment, so here it is.

Take Care of Yourself First

We’re all familiar with the airline safety procedure telling us to put the oxygen mask over our own face before that of children. The benefits may seem obvious to most of us but not everyone gets it. This metaphor applies to life in general and in my experience no more so than in the business world.

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Commercial success

Every once in a while there’s a commercial on TV that resonates with us and reminds us that maybe there still is a bit of imagination and creativity left in the advertising business. We still love to yell, “Start the car, start the car” when we score a bargain, thanks to IKEA.

My friend Margaret just sent me a great one from the Canadian employee-owned airline, #WestJet westjetthat deserves a special mention. It’s particularly apropos during this season of giving. Have a look by clicking on the link below:

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A reminder to remember

One of my first blog posts, “My kinda’ gun control” was in support of a gun amnesty program in Newark, New Jersey that began under the leadership of Corey Booker. As the anniversary of the horror of #Sandy Hook approaches, I think it is worth bringing the issue forward again.

The Caliber Foundation dismantles guns seized by police or surrendered during amnesty programs and recycles the metals to Caliber collectionmake jewellery. The rings, bracelets and necklaces are engraved with the serial number of the original weapon and proceeds from the profits are returned to support victims of gun violence and further amnesty programs.

This morning as I was half-watching The Today Show on TV, they described a similar venture that I think is worth mentioning. As a Canadian, it is easy to be self-righteous about the ubiquity of guns in the United States but we aren’t without our own problems.

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Shame on Joe Fresh

Ordinarily I’m a huge fan of the Joe Fresh brand. They offer affordable, fashionable clothing with quick turnover of designs. They let me down however when I saw their most recent commercial for children’s clothing. As I was watching the CTV news at 6:00 p.m. the other night, a #Joe Fresh commercial aired that made me very uncomfortable. It showed a number of small children dressed in adult-style clothing performing adult-style choreography. joefreshTheir provocative moves were meant to be cute but struck me as being sexually exploitive of children – and I am by no means a prude. It would have probably not bothered me so much if it weren’t for the fact my husband, watching the same commercial commented, “That’s a terrible commercial” – guy-speak for he didn’t like it either. The ensuing discussion confirmed that he immediately had the same reaction I did – the ad made sexual objects of children. So I wasn’t imagining it. I tried to find the commercial on the internet but could only find this picture from it on the JoeFresh Facebook page. If you agree, e-mail them to let them know. I did.

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